A promotion for Fox 5’s coverage of the LA Rams’ preseason games.

KSWB-TV Fox 5 San Diego has announced it will broadcast the Los Angeles Rams’ three NFL preseason games on three consecutive Saturdays in August.

The station’s schedule for telecast times and dates includes: 7 p.m., Aug. 14, vs. the Los Angeles Chargers; 7 p.m., Aug. 21 vs. the Las Vegas Raiders; 6 p.m., Aug. 28 vs. the Denver Broncos.

The Rams will host the Chargers and Raiders at SoFi Stadium, and travel to Denver to face the Broncos. After COVID-19 kept SoFi fan-free last year, fans will be allowed to attend games in 2021.

“We are thrilled to continue our partnership with the Los Angeles Rams and welcome the return of preseason games to kickoff the 2021 NFL season,” said Scott Heath, president and GM, KSWB. “We are committed to our mission of delivering the best professional sports to viewers across San Diego and beyond.”

Fox 5 has aired Rams preseason games since 2017, the same year the Chargers returned to Los Angeles after 55 years in San Diego. At the time, Rams officials made it clear they were excited to reap the benefits of the Chargers’ rift with their former city.

A Rams fan website said Fox 5’s partnership with the Rams “sends a strong message to the Spanos family and the rest of the NFL that San Diego (residents) are in no mood to forgive anytime soon.”

CNECT Promotes Amy Bruce to VP of Marketing

San Diego-based CNECT, a national group purchasing organization that offers its members access to discounts and services to enhance their financial strength, has promoted Amy Bruce to VP of corporate marketing and communications. She previously served as director of corporate marketing and communications.

Amy Bruce

Bruce, with 20 years of experience in developing and implementing marketing initiatives, will oversee the overall brand presence of CNECT through various marketing channels, including webinars, SEO, email campaigns, social media and paid advertising, the company said.

She joined the company in 2008 as an account manager and previously served as the company’s northwest region director, marketing coordinator and manager of marketing and communications. She has a bachelor’s degree in psychology from San Diego State University.

CNECT offers services in business analytics, customized business reviews and healthcare.

George Chamberlin Leadership Award Goes to Doors of Change

The George Chamberlin Community Leadership Award, named after the late financial journalist, has been presented to Doors of Change by San Diego County Credit Union, sponsor of the quarterly award that recognizes organizations helping others make San Diego a better place to live.

Doors of Change serves homeless youth and assists transitional-age young people between ages 16 and 25. Since 2001, the nonprofit said it has helped more than 2,100 homeless youth get off the streets into safe housing. An estimated 1,000 of San Diego County’s 7,600 homeless residents are transitional age youth, Doors of Change said.

George Chamberlin

For four decades, Chamberlin worked in the San Diego news media, including radio, television and print. He was honored three times by the Small Business Administration as the Media Advocate of the Year. For more than 20 years, he delivered business updates starting at 5 a.m. weekday mornings on KNSD-TV’s “NBC 7 News Today” newscasts.

In addition, he wrote business columns for the North County Times newspaper and served as executive editor for the San Diego Daily Transcript newspaper. For 30 years, he delivered business reports as business editor with KOGO News Radio 600-AM. He passed away in 2019 after a three-year battle with lymphoma.

A SDCCU statement said Chamberlin “was defined by doing the right thing. During his life, George’s positive outlook, integrity and generosity touched so many people. Chamberlin presented financial wellness seminars for SDCCU for a number of years, offering his expert and insight to help educate members of the community on a variety of topics, including budgeting, investments and retirement planning.”

Nomination applications for the Chamberlin Leadership Award can be found online. Nominations are reviewed by the KOGO staff who worked closely with Chamberlin at the radio station. Award recipients are recognized with a feature on KOGO that highlights their commitment to helping others and the impact on the community.

Christian Music Gains Audience Among Radio Formats

Inside Radio, an industry trade publications, reports the only music format to show a notable gain in Nielsen average quarter-hour audience share since January 2019 has been Contemporary Christian, especially with the ages 18-to-34 demographic.

And the share increase for Christian radio continued through April 2021. For the timeframe between January 2019 and April 2021, other music formats, including adult contemporary, contemporary hit radio, hot AC, country, hip-hop/R&B and rhythmic CHR, have shown declines, said Inside Radio.

Among persons 25-54, news-talk has been the most listened-to format over the past two years with about 20 percent of the audience, followed by AC and country (with the exception of November and December when many AC stations flip to all-Christmas music). The pandemic and presidential election contributed to higher format shares for news-talk. Hip-hop/R&B and rhythmic CHR have both declined by 24 percent and 18 percent respectively in the 18-34 demo.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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