Husband-and-wife radio deejays Rob and Jocelyn Taylor, who joined Entercom San Diego’s KYXY-FM 96.5 in February 2019, only to be switched to KXSN-FM Sunny 98.1, another local Entercom station, in February 2020, have been flipped back to KYXY-FM for the 5:30 to 10 a.m. weekday timeslot. Their show is still called “Mornings with Rob and Joss.”
With the return of the Taylors to KYXY, former morning host Dorothy Tran has moved to mid-days (10 a.m. to 3 p.m.) and former mid-day host Sherry Knight is now heard from 3 p.m. to 8 p.m.
Meanwhile, for Sunny 98.1, San Diego listeners are now hearing rebroadcasts of imported on-air talent from Entercom’s Los Angeles station KRTH-FM K-Earth 101. Greg Simms, live in L.A. in the afternoons (3 p.m. to 7 p.m.), is heard from 6 a.m. to 10 a.m. on Sunny 98.1. Lara Scott, live mid-days (10 a.m. to 3 p.m.) in L.A., is heard from 10 a.m. to 2 p.m. on Sunny 98.1. Joe Rosati remains on-air 5-to-10 p.m. at KXSN.
“We’re excited about the opportunity to revamp weekday programming for two market favorites, supporting our unwavering commitment to delivering premier content to the listeners of San Diego,” Karyn Cerulli, senior VP and market manager, Entercom San Diego, said in a statement to Times of San Diego. “We look forward to these fresh slate of programming entertaining our listeners throughout their days.”
Before joining KYXY, the married Rob-and-Joss duo co-hosted mornings for 13 years at Amaturo Sonoma Media’s country KFGY 92.9-FM (Froggy 92.9) in Santa Rosa.
In addition to KYXY-FM and KXSN-FM, Philadelphia-based Entercom operates three other San Diego stations: KWFN 97.3-FM, KBZT 94.9-FM and KSON 103.7-FM.
Hope Reilly Named 2021 PRSA-SDIC Chapter President
The Public Relations Society of America’s San Diego-Imperial Counties chapter has announced its 2021 board of directors. Hope Reilly of Southwest Strategies will serve as chapter president and April Green of the UC San Diego Library will serve as president-elect.
Other executive committee members include: Jeanna Vazquez, UCSD Health, as treasurer; Ryan Hall, Nuffer, Smith, Tucker Public Relations, as secretary; and Sarah Lemons, City of Carlsbad, as past president.
Board members include: Tanita Antonio, Tenacious Marketing; Giovanna Castro, Republic Services; Kim Coutts, Civilian; Arturo Garcia, Museum of Photographic Arts; Jamie Hampton, Mixte Communications, Rachel McGuire, RMG Communications; Barbara Moreno, Office of State Senator Toni Atkins; Amanda Nelson, San Diego Housing Commission; Megan Pinna, Sharp HealthCare; Kimberly Prato, Prato Public Relations; Staci Reidinger, USMC retired, marketing and PR consultant; Amber Winans, Bhava Communications.
In addition, Julie Smith-Taylor, Taylor & Coates PR, will serve as the chapter’s ethics officer. Also on the board are four associate new-pro members, including Emily Roethle, Richard Freeland, Elizabeth Espinoza and Mariah Hugo.
PRSA’s San Diego chapter was founded in 1959 and has expanded to include Imperial County. Its 200 members include professionals representing a wide range of experience levels and practice levels, including corporate, agency, government, nonprofit and education. PRSA-SDIC is one of more than 100 chapters within the Public Relations Society of America, the world’s largest organization for public relations professionals. For more information about the chapter, visit www.prsasdic.org.
Voice of San Diego’s Scott Lewis Speaking at San Diego Press Club Webinar
Scott Lewis, editor-in-chief and CEO of Voice of San Diego a local news website, will share his favorite writing tips for the San Diego Press Club’s next “Write Better Right Now,” a one-hour, writing improvement webinar from 6 p.m. to 7 p.m., Tuesday, Feb. 16.
The free webinar, held over the Zoom video-conferencing platform, is open to the public. To register, visit www.sdpressclub.org. Moderator for the Feb. 16 webinar will be Gayle Falkenthal, San Diego Press Club board member and owner of the Falcon Valley Group, a San Diego-based strategic communications consulting practice.
The webinar will include Lewis sharing his best writing tips he’s learned during his 25-year career, followed by a question-and-answer time. The “Write Better Right Now” webinar is part of an ongoing Press Club series featuring veteran journalists sharing their favorite writing tips they’ve learned during their careers. Webinars are recorded and a web link will appear on the Press Club website for viewing at a later date.
Lewis was born in Greeley, CO, and grew up in Salt Lake City. While attending the University of Utah, he began freelancing for the Salt Lake City Weekly, an alternative weekly, and worked there full-time after graduation. He spent a few years freelancing while moving around the country with his wife, a former U.S. Navy officer, before landing at San Diego’s Daily Transcript newspaper in 2003.
He joined Voice in 2005 and became co-editor at the end of that year. He was named CEO in 2008 and editor- in-chief in 2013. He oversees Voice’s operations, website and daily functions. He also writes about local politics.
Better Days Ahead? Local Advertisers to Spend More in 2021
Local business owners are planning to increase advertising spending by an average 35 percent in 2021, compared to 2020, according to Borrell Associates’ most recent survey.
As reported by Inside Radio, an industry trade news service, many local businesses drastically cut back or outright cancelled advertising expenditures during the 2020 pandemic year. However, the Borrell research firm said two-thirds of small- and medium-size businesses, which represent the backbone for most local radio stations, indicated their ad spending will be the same or more in the New Year.
In addition, Inside Radio reported that media sales people and sales managers who worked remotely at home during the pandemic year felt they were more productive as they devised new ways to interact with clients and prospects, according to a Center for Sales Strategy survey. The majority of media sales people gave the work-from-home experience four out of four stars and 91 percent they do not want to return to the office full-time.
“Despite a tumultuous year, one thing remains certain: sales teams are optimistic about the future of the industry and ready to adopt new tactics,” said the CCS study. Respondents included sales managers in radio, TV, digital, newspaper and cable, with the majority having at least 11 years of media sales experience.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.