By Rick Griffin
Dana McDaniel, whose official title is director of content, has succeeded longtime news director Dean Elwood at KFMB-TV CBS 8.
McDaniel, who has worked in TV since 1993, previously spent two years (2017-2019) as news director at WDAF-TV Fox 5 in Kansas City, owned by Nexstar Broadcasting. Before then, she spent three years (2014-2017) as VP of news in San Francisco with KTVU-TV Channel 2, owned by Fox Television. She also worked as VP of news for two other Fox-owned stations, including WTTG in Washington, D.C. (2013-2014), WJBK in Detroit (2001-2013).
McDaniel succeeds Dean Elwood, who spent 23 years with KFMB. He joined the station as an intern and spent the last eight years as news director.
KFMB newsroom sources said Tegna, which acquired the KFMB stations at the end of 2017, wanted its own person in the newsroom and Elwood’s contract was not renewed earlier this year. Elwood’s wife, Patricia Elwood, still works at KFMB as director of community services and TV program development.
Based in McLean, VA, Tegna was created in 2015 when USA Today publisher Gannett Co. split its local television and newspaper publishing division into two separate companies. With 62 television stations and four radio stations in 51 U.S. markets, Tegna says it is the largest owner of top four affiliates in the top 25 markets among independent station groups, reaching more than 38 percent of all television households nationwide.
Midwest Television, founded in 1952, sold the KFMB stations to Tegna for $325 million in cash. The stations include CBS 8 and The CW San Diego television properties, as well as talk radio station KFMB-AM 760 and adult rock station KFMB-FM 100.7.
A Tegna spokesperson referred questions for this article to station officials, who did not respond to requests for additional comments.
Tealium Appoints Heidi Bullock as CMO
San Diego-based Tealium, which provides real-time customer data orchestration, has appointed Heidi Bullock as chief marketing officer.
Bullock previously served as CMO at Engagio, and prior to that as group VP of global marketing at Marketo. She is a frequent speaker and author on B2B marketing topics and was listed as one of “20 Women in Marketing to Follow in 2019” by G2, a technology marketing and research firm.
“We are thrilled to have Heidi joining the executive team at Tealium,” said Jeff Lunsford, CEO, Tealium. “She is a fantastic addition, not only due to her extensive knowledge in marketing but also her impressive leadership experience in building and scaling high-performance marketing teams. Heidi will undoubtedly help us expand our market position in a high growth market and continue to solidify us as a global leader in the industry.”
As CMO at Engagio, she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications. At Marketo, Bullock led a successful IPO and later, an acquisition.
“As a marketer, it is my job to provide customers with meaningful experiences and that requires leveraging the right types of data, responsibly, when it matters most. Tealium is appealing because it solves this issue regardless of the type of data or source,” said Bullock. “I’m proud to be joining an innovative team that pioneered the customer data solution space. For me, the most important part of being a leader is to support, grow, energize and connect all of our team members, as well as the customers we serve.”
Bullock earned a bachelor’s degree in molecular biology from the University of California Santa Barbara in 1995. She also has a MBA from St. Mary’s College of California.
San Diego AMA Presents All-day Digital Marketing Bootcamp
The American Marketing Association’s San Diego chapter will host its 2020 Digital Marketing Bootcamp from 8 a.m. to 4:30 p.m. on Thursday, Nov. 14, at the Green Acre organic cafe, 3535 General Atomics Court. Cost to attend is $347 for members, $397 for nonmembers.
The all-day bootcamp, designed for marketing managers, directors and VPs, is a hands-on, roll-up-your-sleeves experience where attendees will build and create their own strategic digital marketing campaign for their organization. Discussion topics will include understanding a specific-buyer persona, a buyer persona-centric lead generation strategy, a lead nurturing campaign, how to optimize content to amplify results and resources to leverage time.
The nstructors will be Frank Cowell, CEO of Digitopia, a Carlsbad-based digital marketing strategy agency and Dan Vivian, channel account manager at HubSpot. Space is limited.
SD Family Magazine Launches Babies & Toddlers Guide
San Diego Family, a monthly, four-color glossy magazine now in its 37th year of publication, has launched an inaugural online publication called the San Diego Babies & Toddlers Guide.
Publisher Sharon Bay said the Guide is geared “from baby bump to preschool prep. Our website offers tons of parenting content for every stage of childhood, but this new Guide gives up-to-date information for first-time parents, as well as those who are expecting their second or third time-around. We’re planning it to be an annual publication.”
Topics for articles in the 37-page publication include gender reveal ideas to wow family and friends, what to know about breastfeeding, baby sleep strategies, tips for potty training and baby and me fitness groups. Contributors include local moms with several children, health-and-wellness bloggers and a mental health therapist. The Babies & Toddlers Guide can be found at www.sandiegofamily.com.
San Diego Family, with a circulation of 75,000 copies, is distributed at more than 1,500 locations, including Albertson’s supermarkets, restaurants and retail establishments.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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