By Rick Griffin
Experiences For Mankind, a San Diego-based advertising agency, has appointed a new leadership team, relocated their corporate headquarters and restructured in an effort to create an employee-first culture and align better with client demand.
Javier Iniguez has been named a majority partner and Morgan Graham a minority partner. As part of the new structure, Iniguez will take on the role of CEO, and Graham has been named chief marketing officer.
Iniguez joined EFM in 2003 as a senior art director. Most recently, he has served as president and chief creative officer overseeing strategy and creative for such clients as Siemens, GE, Kaiser Permanente and The Seany Foundation.
“Our industry is notorious for long hours, conflicting deadlines and burnout,” said Iniguez. “And, while we are focused on creating meaningful and connected experiences for our customers, we are also committed to providing a best-in-class work environment for our employees. We’re confident that this shift to creating an employee-first workplace culture will serve as a major advantage for us in the market as we continue to improve our service offering and provide exceptional customer service.”
“Our mission is to provide our clients with meaningful creative services, while ensuring we are a trusted partner and a strategic extension of their team,” said Graham. “We have a mentorship, growth-minded approach in our industry and I look forward to bringing a new way of thinking not only to our team but also mentoring others within the local advertising community.”
EFM recently relocated its headquarters to a 4,200 square-foot-space in East Village.
Founded in 1997, EFM clients have included Microsoft, Mirage Hotel and Casino, Sony, Ballast Point, Siemens, Lytx and Cobalt Robotics. The company reports a 30 percent revenue growth year-over-year for 2019.
Mapp Digital Names Alberti as VP of Global Sales
Cloud-based digital marketing tech agency Mapp has promoted Maurizio Alberti to VP of global sales.
The San Diego company said Alberti, with 15 years of digital marketing industry experience, will be responsible for the value chain, from defining and planning sales goals and strategies to driving revenue growth, ensuring customers loyalty and partner satisfaction. He also will oversee the development of Mapp’s annual sales plan and define sales policies and practices.
In 2013, Alberti began working with Teradata Corp. as a managing director based in Italy. In 2016, when Teradata evolved into the international marketing cloud provider Mapp, Alberti was in charge of the company’s European business. Before joining Teradata, Alberti worked as a managing director for marketing specialist eCircle Ltd.
“Maurizio knows Mapp and its roots like no other,” said Steve Warren, CEO of Mapp. “His many years of experience have given him tremendous expertise in cross-channel marketing and digital management.”
San Diego Press Club to Present Scholarships with Journalism Awards
The San Diego Press Club will celebrate its 46th annual Excellence in Journalism awards program on Tuesday evening, Oct. 29. About 500 awards in more than 180 categories will be presented to print and broadcast journalists and photographers.
The event will be held at the Jacobs Center for Neighborhood Innovation’s Joe and Vi Jacobs Community Center at 404 Euclid Ave. in southeast San Diego. About 20 restaurants, 10 wineries and seven craft beer breweries will provide refreshments.
Tickets are priced at $65 for members, $75 for nonmembers, $60 for students. Tables for 10 are priced at $650, regardless of member status.
In addition to the presentation of journalism writing awards, two college students will be presented with scholarships. They include Bella Ross of San Diego State University, who will receive the $2,500 Joe Lipper Scholarship, and Chad Hunter Francis of San Diego City College, who gets the $1,500 scholarship from the San Diego Press Club Foundation.
Ross has written for SDSU’s Daily Aztec newspaper and served as an intern with the San Diego Union-Tribune. Francis served as an anchor and reporter with ITV Cable 16, which is operated by the County Office of Education.
Direct Marketers Turning Leads Into Customers
SD Direct will host “How to Create a Multi-touch Lead Nurturing Campaign that Turns Leads Into Customers” from 11:30 a.m. to 1 p.m. on Tuesday, Nov. 12, at UCSD Extension, Room 317, 6256 Greenwich Dr.
The speaker will be Tammy Duggard-Herd, principal inbound strategist at HubSpot. Her topics will include: how to create assets catered to a target audience at every stage of their journey; tips for maximizing the conversion rates of landing pages; and how to connect it all with email sequences that progressively nurture leads toward buying from you.
Attendees to the workshop will walk away with an action plan for turning a database of leads into quality sales conversations and customers. Cost to attend is $20 for members, $40 for guests and $12 for students.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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