Point Loma Credit Union has re-branded itself as MyPoint Credit Union effective this month in the third name change in 70 years of operation.
The credit union started in 1948 as Naval Electronics Laboratory Employees Federal Credit Union and became Point Loma Federal Credit Union in 1967. The company said the latest change is intended to overcome the marketing challenges accompanying a geographic-specific name.
“While we’re extraordinarily proud of our Point Loma history, we knew that it was time for a new name. One that honors our past and guides us into the future. One that delivers on a new banking experience that’s all about our members and everything they want to do,” said Peter Butler, senior vice president and chief operating officer.
The re-branding, led by San Diego-based brand strategy firm Bulldog Drummond, included both the name change and a switch from a navy to orange color theme.
The credit union has over 30,000 members, $500 million in assets and seven branch locations in San Diego and Riverside counties.
