By Rick Griffin
The San Diego chapter of the International Association of Business Communicators has announced its 2019-2020 board of directors. Jan McGinn, an independent consultant, will serve as president. Her term began July 1. McGinn succeeds Robynn Rockstad-Rex of Kaiser Permanente, who will serve as past president.
Other IABC/San Diego board members, as well as their employers and IABC board role, include: Jayanti Menches, consultant, VP of communications; Anna Davison, AMN Healthcare, VP of finance; Kacy Vega, University of California San Diego, VP of PR and marketing; Xochiti de la Cerda, The Lot, VP of programming and events; Liz Neely, Qualcomm, director of recognition; Chantal Ramirez, JC Resorts, director of sponsorships; Katie Knott, Collins Aerospace, director of events; Dave Flynn, Scripps Health, director of special interest groups; Michelle Moward, San Diego County Communications Office, director of social media.
IABC is still looking for volunteers to serve on the board as VP of administration, director of brand design and director of communications for web content.
“Our board is looking forward to producing relevant content and engaging networking as well as professional development opportunities for our members,” said McGinn. “Our theme this year is ‘Shine Brilliantly.’ We want to help our members shine brilliantly as communicators. Communication, in all its forms, is at the heart-and-soul of what we do. It drives effective companies and collaboration. It moves us to act. It opens up channels for listening.”
IABC San Diego is a 100-member trade association for business communicators who live or work in the San Diego area. IABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines and offering education, certification, awards program, resource library, an online magazine and an annual World Conference.
Health Care Communicators Announce 2019 Finest Awards, Merger with Similar Group
The Health Care Communicators of San Diego, a professional networking group, recently presented its 2019 Finest Awards. Awards also included members of the Healthcare Public Relations and Marketing Association, based in Foothill Ranch. HPRMA members include marketing, public relations and advertising professionals from Los Angeles, Orange County and the Inland Empire.
This year’s awards program marked the 42-year end of HCCSD. HCCSD, founded in 1977, said it will merge with HPRMA to form the Health Care Communicators of Southern California, a group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries.
At the awards event, Gold, Silver and Bronze awards were presented in 48 categories, including public relations, digital marketing, writing, collateral and special events.
UC San Diego Health received 15 awards and Scripps Health took home 14 awards. Other multiple award winners included Palomar Health (11), Torrance-based Providence Little Company of Mary Medical Center (8), Millennium Health (7), Children’s Hospital of Orange County (6), Rady Children’s Hospital (4), Reflexion Health (4), Loma Linda University Health (4), Sharp Grossmont Hospital (3), North County Health Services (2) and AMN Healthcare (2). Single award winners included BrandSavants, Ignyte, Pomona Valley Hospital and Reveille, Inc., Sanford Burnham Prebys Medical Discovery Institute and The Super Dentists.
The Best in Show award went to Scripps Health for its Scripps Diabetes Outreach in the multicultural relations campaign category. Also at the event, a $2,000 scholarship was presented to Oberlyn Gambito, a recent graduate from Sweetwater High School who plans to study molecular and cellular biology at the University of California San Diego. A Communicator of the Year award was not presented this year.
Entries were judged by members of the New England Society of Healthcare Communications. Awards were presented Sept. 17 at the Farmer and the Seahorse restaurant. A complete list of winners can be found online.
91X Raises $16k for Local Teachers
SDCOE, 91X and Belly Up Entertainment launched a partnership last year that eventually led to a series of concerts held at the Music Box in downtown San Diego. For each event, 91X committed to donate $1 of every ticket sold to a grant program for public school teachers around the county.
Since launching the fundraising effort, Green Flash Brewing Company joined and pledged to match the $1 commitment for shows in the concert series, plus events at their tasting room in Mira Mesa. Bands including Angels & Airwaves and Local Natives also pledged money to the grant fund. All told, 91X has raised $16,359, with three events still remaining in this year’s concert series.
“To say we’re thrilled is an understatement,” said Garett Michaels, program director, 91X. “This wouldn’t be possible without the generosity of Green Flash Brewing Company and their matching donation, collaborative support from the team at Belly Up and Music Box, the artists and bands who have stepped up to perform and, of course, all the San Diego music fans for coming out to the shows and supporting a great cause.”
The funds will be split into grants for music technology, teacher professional development, innovation and field trips to musical events and museums. 91X said grants are expected to be dispersed early next year. The final three Inspired By Music concerts are scheduled for Oct. 14, Nov. 20 and Dec. 11. Tickets and information can be found online.
San Diego AMA to Discuss Video Marketing
The American Marketing Association’s San Diego chapter will host “Amplify Your Business with Video Marketing” from 4:30 p.m. to 6:30 p.m., Thursday, Sept. 26, at UCSD Extension, 6256 Greenwich Dr. Cost to attend is free for members, $10 for nonmembers. Speakers will include: Melodie Tao, founder of Marketing Melodie, a social media marketing consulting firm; and Mike Towe, owner of M2 Digital Post, a commercial production company.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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