By Rick Griffin
San Francisco-based Union Bank, with 55 branches in San Diego County, has selected San Diego to test market a new advertising campaign starting this month. Rollout in other markets is scheduled to begin in spring 2020.
“San Diego is the market where Union Bank pilots new programs, offerings, promotions, and strategies, leveraging real-time client feedback to make quick adjustments,” said Brian Milton, head of deposits and business strategy, Union Bank. “San Diego was selected for its branch density, strong brand recognition among consumers and, relative to other cities, the ability to stretch marketing dollars further in communicating with clients.”
The bank said its rebranded visual identity will include new marketing collateral, new apparel for employees and a redesigned website that provides more ways for customers to connect with bank experts. TV and radio commercials, billboards, social media and digital ads also are planned.
The campaign’s tagline, “Your Details Matter,” will focus on the bank’s ability to help each client reach his or her financial goals, a statement said. From just starting out to owning a business, buying a home or managing wealth, the ad campaign will zero in on the emotions of life moments that intersect with significant financial decisions, emphasizing the importance of having the right financial partner at your side, the bank said.
“Our company’s reputation with clients as stable, reliable and trusted gives us a great foundation to build on and extend our reach,” said Pierre Habis, head of consumer banking, Union Bank. “Our mission to deliver exceptional service to clients and help them realize their financial goals is central to everything we do. As our clients’ expectations continue to evolve, this campaign will highlight that Union Bank is transforming to provide easier, more personal and more helpful resources.”
The “Your Details Matter” campaign was developed with Detroit-based Campbell Ewald, Union Bank’s agency of record since July 2017.
“Our new campaign emphasizes the importance of empowering our clients’ success and understanding the details that make each one of them special,” said Maha Madain, head of marketing, Union Bank. “That’s what sets Union Bank apart. We know each client has a unique story and financial goal in mind. Our job is to help them reach it.”
Union Bank operates 350 retail banking branches in California, Oregon and Washington, along with commercial branches in Texas, Illinois, New York, and Georgia. Union Bank is a member of the Mitsubishi UFJ Financial Group with assets of $133.5 billion as of June 30.
Morning, Afternoon Lineup Changes at Star 94.1
iHeartMedia San Diego has announced host lineup changes at its KMYI-FM Star 94.1 radio station.
The 6-to-10 a.m. slot now features co-hosts Jesse Lozano and Tati Santiago for the “Jesse and Tati in the Morning” show. Previously, Lozano was solo morning host and Santiago was a morning host at iHeart sister station KSSX-FM Jam’n 95.7.
Also, Deana Bennett is now the 2 to 6 p.m. afternoon drive host on Star 94.1, as well as serving as assistant program director, the station said. Previously, Bennett was an on-air personality with Lozano in the mornings.
“Jesse and Tati in the Morning will be an entertaining, San Diego-centric morning show that focuses on relate-ability, giving listeners a great variety of music to get their day started,” said Joe Haze, program director, Star 94.1 and Channel 93.3 FM.
Santiago began her radio career in Honolulu at KIKI-FM. She then moved to San Diego in 2006 to join XHTZ-FM. In 2013, she relocated to the East Coast to co-host morning drive at WPGC-FM in Washington, D.C. In 2016, she returned to San Diego to host mornings on Jam’n 95.7.
Lozano, a San Diego native, began his radio career at Channel 93.3 FM as “Boy Toy Jesse.” In 2007, Jesse made the move to Los Angeles as host of afternoon drive at 102.7 KIIS-FM. While maintaining his afternoon drive show at KIIS-FM, Lozano returned to San Diego in 2012 to serve as host of “Jesse Lozano in the Morning” at Star 94.1 FM.
Bennett has been a familiar radio voice in San Diego for 20 years. She began her career in Florida at WRUF-FM in Gainesville. For many years, she was part of the “Jeff and Jer Showgram” and later co-hosted the “Greg & Delana Show” on XHRM-FM in San Diego. She joined Star 94.1 in 2012.
“No doubt with Delana’s brand and market equity, she will elevate the listening experience every afternoon for San Diego commuters,” said Haze. “Delana’s ability to connect with listeners and relate to Star 94.1 FM’s busy adult audience makes her an ideal host for afternoon drive.”
Star 94.1 calls itself “San Diego More Music, More Variety Station” and airs music from such artists as Pink, Maroon 5, Taylor Swift, Ed Sheeran, Katy Perry and Shawn Mendes. iHeartMedia San Diego operates seven radio stations in San Diego.
Launch Party to Celebrate Switch from SDX to The One Club for Creativity
The One Club for Creativity San Diego, formerly SDX and the San Diego Advertising Club, will host a launch party on Thursday, Sept. 19, to celebrate the organization’s recent name change. The party from 5:30 to 8:30 p.m. will be held at Kairoa Brewing Company, 4601 Park Blvd., San Diego. Admission cost is $25 for members, $45 for nonmembers.
Proceeds from raffle sales will benefit the San Diego Advertising Fund for Emergencies (SAFE), a nonprofit that provides financial support to local marketing and advertising industry professionals facing a life-crisis situation.
At the party, information will be available about The One Club San Diego’s growth plans, as well as sign-up opportunities for corporate memberships at a discounted rate.
In July, the One Club San Diego announced its new name and affiliation with The One Club for Creativity, a New York-based organizer of an international advertising awards competition called The One Show. San Diego’s chapter is one of seven One Club groups in the U.S. Kevin Swanepoel, One Club CEO, is expected to attend the Sept. 19 event.
Founded in 1911, the organization, believed to be the oldest business networking group in town, changed its name from the San Diego Ad Club to SDX in May 2014. The change was confusing, SDX officials later admitted, and membership declined from 700 members to currently about 200.
“Creativity is a cornerstone to every business and organization. The One Club San Diego will work to support and empower everyone in our marketing and advertising community,” said Greg Carson, chief creative officer, Crown & Greyhound, president, One Club San Diego. “By providing inspiration and connections to content, programs and people, One Club’s goal is to move companies, individuals and the industry forward.”
New Producer for Jagger & Kristi on Magic 92.5
Local Media San Diego has announced Samantha “Sam” DeJesus has been named producer for its “Jagger & Kristi” morning radio show hosted by husband-and-wife couple Mark and Kristi Jagger on XHRM-FM Magic 92.5. DeJesus has been interim producer in place of Sheryl Love, who left the station in July.
DeJesus started at Local Media as an intern in the radio promotions department while attending Miramar College. She later joined the production and programming departments working as a board operator and handling production and voice-over work on Magic 92.5, as well as sister station XTRA-FM 91X.
“I cannot fully express the amount gratitude I have to be given such an amazing opportunity,” said DeJesus. “Along with the rest of the city, I grew up listening to Jagger and Kristi, so I feel like I’ve known them all my life. To be working alongside such an iconic radio duo, who are legends to the San Diego community, I am thrilled to learn and grow with the best in the business.”
“We are so excited to welcome Sam to the show,” said Kristi. “Her personality lights up a room and she is such a people person. We look forward to sharing lots of laughs and fun with Producer Sam and our listeners.”
“We knew from the beginning Sam was a great fit,” said Mark. “She is going to be an awesome compliment to the morning show and we couldn’t be happier that she is on board.”
Local Media San Diego operates three local stations, including XHRM-FM Magic 92.5, XTRA-FM 91X and XHTZ-FM Z90.3.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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