By Rick Griffin
Three months after selling five local community newspapers to his ex-wife, and opting to keep a newspaper that caters to the LGBTQ community, David Mannis has changed his mind and now says Gay San Diego is for sale.
The newspaper, founded by Mannis in 2010, distributes about 10,000 printed copies every other Friday.
“My wish is that the paper can continue,” said Mannis. “I want to make sure the new owner has an interest in providing a voice for the LGBTQ community and is not just an investor looking for a profit.”
He said Gay San Diego has exceeded $50,000 in net annual profit the past several years. Currently, the staff includes an editor and an advertising sales representative. Printing, distribution and graphics functions are farmed to outside vendors.
“Someone could easily walk in here and generate sufficient revenue to cover the affordable sales price,” Mannis said. “If someone is committed and puts in the effort, there is a very good chance for strong profitability within their first year. This is a great opportunity for an individual or community organization to take the helm of this important resource and communications vehicle. I believe Gay San Diego can easily succeed as a standalone.”
Mannis, 66, said his motivation for selling is that he wants to retire. He has worked in local publishing since 1979.
Mannis and ex-wife Julie Main, married in 1988, operated together the San Diego Community Newspaper Group, publisher of the La Jolla Village News, Beach & Bay Press, covering Pacific Beach, and the Peninsula Beacon, covering Point Loma. Even after their 2002 divorce, they continued to operate the newspaper group as business partners and added the San Diego Downtown News to the roster.
In 2008, Main took full control of newspaper group and eventually sold the San Diego Downtown News publication to Mannis, who later founded the San Diego Community News Network, publishers of San Diego Uptown News, Gay San Diego and several other newspapers stretching across the county, including the Mission Valley News, La Mesa Courier and Mission Times Courier covering the Allied Gardens, Del Cerro and San Carlos communities. In 2012, Mannis acquired the Downtown News from Main.
Earlier this year, Main acquired five of Mannis’ papers, including the San Diego Uptown News, La Mesa Courier and Mission Times Courier and Mission Valley News (now available only online), and reacquired the San Diego Downtown News. Gay San Diego was not included in the sale at the time. Mannis said he had agreed to continue operating on a short-term basis.
“I had planned to enter into semi-retirement with Gay San Diego,” Mannis said, “But, I’ve got a taste of retirement these past three months, and it’s time to pass the torch. Interested parties can contact Mannis at firstname.lastname@example.org, or (858) 750-5631.
Current competition for Gay San Diego includes Rage, a monthly magazine, and San Diego Gay & Lesbian News, an online publication.
City of San Marcos Appoints Robin Rockey as Communications Manager
The City of San Marcos has named Robin Rockey as its communications manager. She will manage the city’s communications strategies for public outreach, community engagement and media relations. Rockey will report to Tess Sangster, economic development manager.
Rockey has more than 16 years of experience in public information, journalism, internal communications and digital media management. She was previously the public information specialist with the South Coast Water District, based in Laguna Beach.
She also has worked as a web and social media editor with Westways Magazine, and as a copy editor overseeing the website and Facebook, Twitter and Tumblr accounts for Upworthy and Good, a Los Angeles-based online media and social impact company. Rockey serves as a board member of the Public Relations Society of America’s Orange County Chapter.
“I look forward to serving the City of San Marcos and fostering effective communication between the city and our residents, community organizations, businesses and visitors,” Rockey said. “I’m also excited to spread the word about all the incredible programs and services that make San Marcos an amazing place to live, work and play.”
“The City is highly committed to keeping our residents and businesses informed,” said Jack Griffin, San Marcos city manager. “Ms. Rockey has a demonstrated history of success in the local government sector and is well-positioned to use her skills to effectively respond to the needs of the community.”
Health Care Communicators Seeking Award Entries
The Health Care Communicators of San Diego County are seeking nominations for their 2019 Finest Awards. The entry deadline is Friday, Aug. 2.
Work completed between April 30, 2018, and April 30, 2019 is eligible. Cost to enter is $90 per entry and payment is due no later than midnight, Aug. 2. First-, second- and third -place awards will be presented in such categories as advertising, PR, writing, collateral, video, special events, digital marketing and analytics.
Work must have been created either by, or on behalf of, a health care organization in Southern California. Agencies in San Diego County may submit work for out-of-town health care clients, and out-of-town agencies may submit work for Southern California health care industry projects.
This year, the nonprofit professional organization has partnered with the Healthcare Public Relations and Marketing Association, based in Foothill Ranch, to open the 2019 Finest Awards to all Southern California health care marketers.
Entries will be judged by members of the New England Society of Healthcare Communications. Awards will be presented at a dinner on Tuesday, Sept. 17, at the Farmer and the Seahorse restaurant in Torrey Pines.
Nominations are also being sought for the Communicator of the Year award. The award recognizes an outstanding and successful local health care professional. Nominations are open to all professionals at any level, working in a marketing-communications capacity in health care or other health-related field in San Diego and Imperial counties, including professionals from public relations, marketing, advertising, health care or media professions. Judges will include former award winners.
The group is a professional networking group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries. For more information visit www.hccsd.org.
San Diego AMA Program on Content Automation
The American Marketing Association San Diego chapter will host a program about content automation from 4 p.m. to 6:30 p.m. on Thursday, Aug. 8, at the Marriott Del Mar Hotel.
The discussion will include automation strategies that can engage your best customers and nurture their interest for increased sales. Speaking will be Frank Cowell, CEO of Digitopia, a full-service digital marketing agency.
Admission is $10 for AMA members, $20 for nonmembers. The local AMA chapter’s Content Marketing Special Interest Group is organizing the event. More information is available online.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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