Lynne Friedmann, a San Diego freelance writer and science-communications consultant, is retiring as editor of ScienceWriters, a national quarterly trade magazine published by the National Association of Science Writers. She has been associated with the magazine since 1988, initially as a contributor, followed by columnist, managing editor and then editor since 2000. The winter 2018-2019 issue will be her final one.
At a recent NASW meeting, in recognition of her 30 years of service, the association surprised Friedmann and presented her with a faux cover featuring her photo.
“I was stunned and surprised to see my photo on the cover, it was better than a plaque or certificate,” said Friedmann, who has taught science writing for 14 years at the UC San Diego Extension. “The magazine was founded in 1952, the same year I was born. There have been five editors in its 66-year history, so I feel fortunate to have been part of the magazine’s growth from a manila-colored newsletter to an award-winning, 36-page, full-color, glossy publication.”
In her writing career, she has written on topics ranging from astrophysics to zoology for print and online media outlets. As principal of Friedmann Communications, her clients ranged from start-up high-tech firms to life sciences and research institutes. In 2003, she was elected a Fellow of the American Association for the Advancement of Science for leadership and significant contributions to the public communication of science and technology. She is also a Fellow of the Public Relations Society of America.
Friedmann is currently working on a nonfiction books about the history, science and future of ink. “In today’s world, we are swimming in ink and using it in more creative and high-tech ways than ever,” she said. The book’s working title is “The Reinvention of Ink.”
Mexicans Pull Two San Diego Radio Stations Off The Air
San Diego-based Broadcast Company of the Americas, operators of three local radio stations with Mexican licenses, recently lost operational control of two of the stations, including XPRS-FM 105.7 MAX-FM and XEPE-AM ESPN 1700. Recent programming on the two frequencies has consisted of continuous music without station IDs and announcements in Spanish.
According to industry sources, Tijuana businessman and politician Jaime Bonilla Valdez, who owns the two stations and their transmitters in Tijuana, pulled the plug over delinquent payments of fees. News reports have said the snafu involves monthly fees of around $100,000 per station.
“We continue to try to resolve the situation,” Mike Glickenhaus, BCA president and market manager told the Times of San Diego.
Glickenhaus said BCA’s sports-talk station XPRS-AM 1090 The Mighty 1090 is continuing to operate without interruption. XPRS is the San Diego flagship station for the National Football League’s Los Angeles Rams.
The Mighty 1090 Helped Listeners Clean Their Drawers
Speaking of XPRS-AM, the station reports its recent 9th annual “Clean Your Drawers” promotion resulted in about 10,000 pounds of clothing collected for Father Joe’s Villages, as well as 800 pounds of electronics equipment for e-waste recycling.
Held from 6 a.m. to 6 p.m. on Dec. 13 at Grossmont Center and Dec. 14 at Dunkin Donuts on Rosecrans St., the station said donated clothing included socks, underwear and jackets. E-waste included TVs, PC systems, laptops, printers, toner cartridges, hard drives, monitors, keyboards, cell phones, fax machines and Nintendo Wii systems. The San Diego Blood Bank also participated with a blood drive that collected 24 units.
John Browner, XPRS-AM director of promotions and marketing, said, “What began as a sock drive has grown into an annual community event to help San Diego’s homeless during the holidays.”
NBC’s California TV Stations Premiere New Show Jan. 7
NBCUniversal’s three California TV stations will premiere on Jan. 7 a new live 30-minute lifestyle and entertainment show called “California Live” airing at 11:30 a.m. on KNSD-TV/NBC 7 San Diego, KNBC-TV/NBC 4 Southern California and KNTV-TV/NBC4 Bay Area.
Produced by KNBC at the station’s studios in Universal City, the network said the new show will feature the latest in beauty and fashion and local hot spots, along with a daily dose of entertainment news, consumer-friendly technology trends and must-visit destinations in Northern and Southern California.
“California Live will reveal the top places to eat, play and relax so viewers can embrace the best California has to offer,” said Steve Carlston, president/GM, NBC4. “The show will introduce viewers to newsmakers, celebrities and people who make our state great.”
Executive producer will be John Johnston and hosts will be Danielle Nottingham and Jessica Vilchis. Correspondents will include HLN’s Danielle Robay, parenting expert Donna Tetreault, Vicki Johnson of NASCAR Nation and former American Idol contestant Kimberly Caldwell-Harvey, who will lead the show’s “Knock-Knock” segments surprising viewers up and down the state for their good deeds.
Advertisers will have local insertion opportunities in either all three markets or in one of the individual markets, said NBCUniversal.
NBCUniversal said upcoming episodes will give Bay Area audiences a closer look at one of the most famous wine regions in the world. From Silicon Valley, the show will feature the latest technology innovations that make everyday life easier. Regional segments will explore San Diego’s coastline to the foothills, desert and mountains of East County.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.