Children hold posters showing the amount raised for Rady Children's Hospital
Children hold posters showing the amount raised for Rady Children’s Hospital.

iHeart Media San Diego’s seven local radio stations recently raised $263,837 in donations for Rady Children’s Hospital over a two-day Give-A-Thon held Dec. 12 and 13.

KGB-FM, KHTS-FM, KIOZ-FM, KLSD-AM, KMYI-FM, KOGO-AM and KSSX-FM broadcasted live from the hospital each day between 6 a.m. and 7 p.m. During the broadcasts, station personalities interviewed former patients, physicians and the parents and families of patients currently being treated at the hospital, who shared their stories and experiences. Listeners made contributions via phone, text and an online portal.

“The generosity of our listeners will help ensure that every child gets the best care possible, right here in our community,” said Rob Scorpio, iHeart Media senior VP of programming.

Officials with the 551-bed pediatric hospital said the donations will help fund lifesaving technology and research, provide a safety net for children with little or no private medical insurance and create a healing environment for patients and their families.

VIVO Agency Opens San Diego Office

Jeff St. Onge

Philadelphia-based VIVO Agency, a health care marketing agency specializing in health technology, has opened a San Diego office in Downtown San Diego. The agency said it has extensive experience in medical device, diagnostics and health tech marketing. The agency said the office will be fully staffed with account, strategy and creative departments as its West Coast base. Jeff St. Onge, the agency’s group account director, will lead the office.

“San Diego is sitting at the center of a revolution in the health tech industry and as one of only a few marketing agencies specializing in health tech, this move positions VIVO to better serve the community while expanding our client base,” said St. Onge. “Being in close proximity to so many health tech companies, we see an opportunity to help health tech companies shift from old sales models that push price and product features to marketing driven organizations with value-based models focused on patient outcomes.”

San Diego City College Radio-TV Professor is Retiring

San Diego City College radio-TV professor Laura Castaneda, a former local TV news reporter, is retiring this semester after 18 years at the community college. She has served as the editorial advisor for “Newscene,” a 30-minute weekly newscast produced by students.

Laura Castaneda

“It’s not often a media instructor turns on the TV news and sees their students on every station in town, or even as the host of a national beauty pageant on Telemundo, or as a meteorologist on the Today show or the Weather Channel,” said Castañeda. “When I’m driving on the freeway I hear my former students on the radio doing traffic reports.”

Castaneda worked in TV news in Tucson and in San Diego at KGTV and Channel 4 before starting to teach in 2000.

Fox 5 San Diego Touts Nielsen Numbers

KSWB-TV/Fox 5 San Diego has announced that TV ratings company A.C. Nielsen Co. reports its weekday Fox 5 Morning News (6-10 a.m.) and Fox 5 News at Ten (10-11 p.m.) shows ranked no. 1 with adults ages 18-49 and adults ages 25-54 during the recent November 2018 sweeps.

The station said the Fox 5 Morning News between 6 and 7 a.m. has been tops for 15 consecutive Nielsen rating books. Meanwhile, the nighttime weekday newscast has been no. 1 for three consecutive November books.

“I am extremely thankful for the loyalty of our viewers, and I’m very proud of our team’s relentless dedication to serving the San Diego community, both on-air and online with the most local news in the market,” said Scott Heath, president and GM, Fox 5.

“FOX 5 is focused on delivering quality news coverage with context to engage users throughout San Diego, and we are thankful for the continued support of our,” said Rich Goldner, VP/news director, Fox 5.

Results from sweeps are typically used by TV stations to set advertising prices for the next quarter.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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