Andrea Kaye says she has always held strong political opinions. After all, she studied political philosophy and graduated with a business degree from Louisiana State University. Her birthplace is Camp Lejeune in Jacksonville, North Carolina, because both her mother and father served in the Marine Corps.
But, after 11 years in sales for technology companies, Kaye’s husband encouraged her to pursue her dream and she started a media career following her move to San Diego in 1991.
Over the years, she produced political documentaries, hosted a TV show on Blaze TV called “West Coast Weekly” and acted in TV commercials and as a villain in a 2011 made-for-TV movie called “Lore: Deadly Obsession.” She also has hosted multiple radio shows, including “CloseUp on San Diego Business,” “Calling All Seniors” and “Good Evening San Diego.” She also has commented on political topics on shows that aired on conservative media outlets, including Newsmax and American One News Network, as well as news programs on several local TV stations.
Since January of this year, she has solo hosted “The Andrea Kaye Show” that airs from 6 p.m. to 7 p.m., weeknights, on KCBQ 1170-AM and 96.1-FM, operated by Salem Media Group. Described as “dynamite in a dress,” Kaye hosts a conservative-leaning talk show that comments on the latest news topics, from politics to entertainment, in a southern, sassy style.
“You gotta love what you do, and I’m loving what I’m doing now with the weeknight radio show,” said Kyle.
On Tuesday night, along with every major TV and radio outlet in San Diego, Kaye and commentator Ed Martin will host five hours (from 6 p.m. to 11 p.m.) of midterm election coverage from San Diego’s Election Central at Golden Hall in downtown San Diego.
“I’m excited to be hosting such an important night for the nation,” said Kaye. “These midterm elections are as important as any general presidential election.”
“Our coverage will be excellent because Ed Martin and I will bring in-depth analysis about the impact of the results verses the numerical outcomes. We will discuss what the results actually mean for America.”
After Hollywood, Carly Starr Returns to KOCT-TV in Oceanside
KOCT-TV, an Oceanside-based TV station airing city, county and state government programming, has named Carly Starr as executive director. Starr succeeds Tom Reeser, a 31-year KOCT employee who recently retired.
When Starr first joined KOCT in 1987, she was the station’s first female director. Her career included a 10-year stretch (1995 to 2005) in Hollywood working on more than 300 films where she was involved in producing, writing, directing, shooting and editing. She returned to Oceanside in 2005 to open Love Machine Films, her own production company that assisted scores of nonprofits with branding.
“Tom asked me to join the KOCT board of directors as part of his retirement plans,” said Starr. “I have no regrets on leaving Hollywood to come home. This is a perfect fit for me. I’m very excited for the opportunity to rebrand and help grow the station. It’s good to be back.”
KOCT streams its two channels, including Channel 18 (The Community Channel) and Channel 19 (The Government Channel) in Oceanside on Cox Cable and on AT&T’s U-Verse Channel 99 county-wide. Founded in 1984 as a non-profit corporation, KOCT provides a voice in the North County for programming about non-profit and community groups. It also serves as workforce development with volunteers and interns who have gone on to work in commercial broadcast, film and online entities.
Starr and husband Lou Niles are raising a son, August Niles, 15, who attends El Camino High School in Oceanside. “He’s my miracle baby,” said Starr. “After multiple surgeries for cancer, I was told that pregnancy was pretty much no-way. We’re so very proud of him of our son.”
Niles is a co-host of “Loudspeaker,” a Sunday night (7 p.m. to 10 p.m.) radio show that airs on XETRA 91.1-FM (91X) and showcases music performed by local bands. The show, which recently celebrated its 30-year anniversary, is believe to be the nation’s longest-running program dedicated to local music.
Annex Brands Names Chief Brand Officer
Annex Brands, Inc., a parent company that licenses and franchises more than 820 retail business centers worldwide, has announced the promotion Steve Goble to executive vice president and chief brand officer. Annex Brands operates under the brands PostalAnnex+, Pak Mail, AIM Mail Center, Parcel Plus, Sunshine Pack & Ship, Navis Pack & Ship, Handle With Care Packaging Store and Annex Copy Center.
Goble will oversee all marketing, advertising and communications functions for the San Diego-based company. He started with Annex Brands in 2000 as a PostalAnnex+ franchisee and began leading the company’s marketing activities in 2006. Goble, who was raised in El Cajon, also serves as a public official following his election to the El Cajon City Council in November 2016.
Annex Brands outlets offer a variety of services, including private mailbox rental, notary public service, copy service, freight shipping and shipping via UPS, FedEx, USPS and DHL. Operations are located in the U.S., Mexico, Canada and Japan.
L7 Creative Offers Free Branding Book
Tom Gallego, founder and chief creative officer of L7 Creative, a Carlsbad-based digital brand engagement agency, has authored a free digital book that is available at the agency’s website. “I wanted to provide a resource for all those marketers who want a progression strategy to hit their goals,” Gallego said.
The 83-page book, “Adapt or Die: How to Survive in the New Era of Digital Marketing,” discusses seven principles of digital brand engagement. The principles include: Know your audience and yourself; Give your audience a reason to engage; Stand for something; Develop discipline; Work collaboratively across disciplines; Set goals and measure the right things; Periodically calibrate and reset.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
