The former Hollywood Casino has hired new leadership in a re-branding and relaunch as Jamul Casino just two years after it opened in East County.
Mary Cheeks, a former Harrah’s executive in Atlantic City, will lead the transition as the casino’s new president and general manager.
“With this outstanding team in place, Jamul Casino will build on its already strong relationships with its guests and employees, and continue to provide a high-quality gaming, dining, and entertainment experience, just minutes from the heart of San Diego,” said Cheeks on Monday.
As part of its relaunch, Jamul Casino has developed a new logo and identity focused on being friendly, fun, and true to its roots. The word “Jamul” means “Sweetwater,” and the new logo features a single drop merged with the letter “J.”
The casino’s gaming floor has 1,700 slots from penny slots up to $100 slot machines, and 40 table games with over a dozen different types of live games.
“As the newest casino in San Diego County, we have created a new standard for entertainment,” said Erica M. Pinto, chairwoman of Jamul Indian Village Development Corporation. “We took our time and hand-picked each member of the management team because our customers deserve only the very best in the industry.”
Jamul Indian Village of California is one of 13 federally recognized tribes that are part of the Kumeyaay Nation, with roots in east San Diego County going back 12,000 years.