San Diego’s WD-40 Company marked its 65th anniversary by hiring Brinks guards to escort the secret formula for spray lubricant to a local bank vault.
President and CEO Garry Ridge on Wednesday was handcuffed to a briefcase containing the formula and accompanied by two armed guards for the trip from company headquarters in Scripps Ranch to a nearby Bank of America branch.
“While our products and the secret formula are fundamental to our success, so too are our people,” said Ridge in commemorating the anniversary.
The company was founded in 1953 as Rocket Chemical Company by three technicians looking for a rust-preventive solvent to protect missiles from corrosion. It has grown to become a major international consumer brand, with combined product revenue of $381 million in the last fiscal year.
Ridge said the formula hasn’t changed, but his company is “constantly looking for ways to make it better than it is today, delivering unique, high value and easy-to-use solutions for a variety of maintenance needs.
The company’s other products include 3-In-One, GT85, 2000 Flushes, Carpet Fresh, no vac, Spot Shot, 1001, Lava and Solvol.