Colleen Anderson
Colleen Anderson

The San Diego Tourism Marketing District has tapped hotel industry veteran Colleen Anderson to serve as the nonprofit organization’s new executive director.

Anderson is a hospitality industry veteran with nearly three decades of experience, much of it in San Diego as general manager of the Omni San Diego. She has served as a board member for the marketing district and the San Diego Hotel-Motel Association.

Richard Bartell, chairman of the board, called Anderson “the ideal candidate to step into the role of executive director and we are thrilled she has accepted.” He praised her “professionalism, leadership and industry expertise.”

Anderson takes over from Brian Hughes, who is now managing director at Omni La Costa.

The marketing district is a nonprofit, mutual-benefit corporation dedicated to increasing lodging room nights in the city of San Diego.

Chris Jennewein is founder and senior editor of Times of San Diego.