2017 ADDY awards celebration
The winning team for i.d.e.a. celebrates at the 2017 ADDY awards. File photo

By Rick Griffin

SDX will recognize excellence in advertising, digital and graphic design under the theme of “Level Up San Diego” at the 2018 ADDY Awards Show on Friday at the Museum of Photographic Arts.

ADDY awards will be presented in more than 110 advertising, digital and graphic design categories. Categories include sales and marketing, print advertising, out-of-home and ambient media, film, video and sound, elements of advertising, cross platform and online-interactive, as well as about 30 student categories. Gold, silver and bronze awards will be presented.

This year’s competition drew 201 professional entries and 17 student entries, said Laurie Ganz, SDX director.

MeringCarson provided event theme and creative design. This year’s judges included Kristi VandenBosch, chief digital officer, senior VP and GM at Meredith Xcelerated Marketing; Claudia Canas, creative director at Hoodoo Creative; and Dave McClain of Creative Lead.

The San Diego awards share their name with the advertising industry’s national ADDY awards. Following the local awards program, SDX will pay entry fees for gold winners competing for ADDYs at the district level, which comprises Southern California and Southern Nevada.

Then, district winners can advance to the national awards, presented by the American Advertising Federation. The federation is a national advertising trade organization with members comprising more than 150 local advertising clubs, including SDX. The national ADDY awards program is known as the world’s largest and arguably the toughest advertising competition with more than 40,000 entries annually.

Last year, following the 2017 local ADDYs awards program, three San Diego marketing firms received four national ADDY awards. San Diego creative agency i.d.e.a. received two awards for their client Innovation Alliance in the user experience category and the B2B integrated advertising campaign category. The other national ADDY award recipients were Traina Design in the magazine category for UC San Diego Discoveries Magazine and Eat Drink Sleep in the menu category for Decoy Dockside, a restaurant in San Marcos. SDX was founded in 1911.

The awards program begins at 6 p.m. Admission tickets are priced at $75 for members, $95 for nonmembers and $65 for students. To RSVP, visit www.SanDiegoX.org.

Entercom Rebrands 97.3 from ‘Energy’ to ‘The Machine’ and Adds Padres Broadcasts

Entercom San Diego has rebranded radio station KEGY 97.3-FM from “Energy” to “The Machine, Talk that Rocks.”

It also has moved San Diego Padres game broadcasts for the 2018 season, including a dozen or so spring training games and all 162 regular season games, from KBZT 94.9-FM (ALT 949) to 97.3 The Machine.

KBZT aired the games in 2017, the first season in Padres history for the club’s flagship radio station not to be heard on an AM frequency station. Returning for play-by-play game-day announcing in 2018 will be Ted Leitner, Jesse Agler and Tony Gwynn Jr.

Entercom said The Machine’s format will feature a mix of classic rock music, sports, comedy and personalities.

“97.3 The Machine will offer San Diego listeners a one-of-a-kind station that combines all of the elements they have been craving — captivating talent, comedy, rock and sports,” said Bob Bolinger, Entercom San Diego market manager. “We’re excited to fill this void in San Diego and will continue to add even more compelling content to the station’s lineup to serve both listeners and local partners.”

When not airing Padres baseball, including pre- and post-game shows, The Machine’s current weekday lineup includes “The Dan Sileo Show” from 10 a.m. to 2 p.m. and “The Men’s Room,” originating from Seattle’s KISW 99.9-FM, from 2 p.m. to 6 p.m. Hosts for “The Men’s Room” include Miles Montgomery, Steve “The Thrill” Hill, Mike Hawk and Ted Smith. Also, staring March 29, from 6 a.m. to 10 a.m. the station will debut “Kevin Klein Live” from KITS-FM in San Francisco.

Entercom Communications‘ five local stations include KSON 103.7-FM, KXSN Sunny 98.1-FM, KYXY 96.5-FM, KEGY 97.3-FM and KBZT 94.9-FM.

Editorship Changes at Local Community Newspapers

Mary York

Mary York has been named editor of the East County Californian, a local weekly community newspaper that covers San Diego’s East County region. York succeeds Albert Fulcher, who was recently named editor of two local community newspapers, including the monthly San Diego Downtown News and bi-weekly Gay San Diego. Fulcher succeeds Morgan Hurley who is pursuing other career opportunities.

York previously covered high school and college sports for the Californian since 2015. She has worked as a sportswriter and photographer since 2012. She is a recipient of writing and multimedia awards from the San Diego Press Club, San Diego Society of Professional Journalists, Associated Collegiate Press and Journalism Association of Community Colleges.

Prior to sports, she worked in political consulting, marketing and education. She taught English to middle school students for two years in the Czech Republic (she speaks Czech and Spanish). She also taught middle and high schoolers at Christian schools in San Diego.

Fulcher spent five years leading the Californian, which included a number of writing awards from the San Diego Press Club and overseeing as many as 14 freelancers at the same time. Previously, he wrote for the San Diego Small Business Development Center and was a freelancer. The native of Alabama spent 10 years serving in the Navy.

Albert Fulcher

“I believe there will always be a place in the news media mix for local community papers,” said York. “We provide local sports, news and other items of interest you can’t read anywhere else.

“I’ve always been committed to being fully involved in the community where the newspaper circulates,” said Fulcher. “Community newspapers have the ability to make a profound difference in the communities they serve. My predecessor left me a strong foundation to build upon.”

The East County Californian is published by San Diego Neighborhood Newspapers, which also publishes The Star-News in Chula Vista. San Diego Downtown News and Gay San Diego are published by the San Diego Community News Network, which also publishes the La Mesa Courier, Mission Times Courier, Mission Valley News and San Diego Uptown News. The Downtown News serves Downtown San Diego, Little Italy, East Village and Golden Hills. Gay San Diego covers the LBGTQ community countywide.

Oster and Associates Hires Patty Zamora as PR Specialist

Patty Zamora

Branding agency Oster and Associates has hired Patty Zamora, with 15 years of corporate communications experience, as a public relations specialist. Previously, Zamora worked as a PR consultant with Life Technologies, Novatel Wireless, Qualcomm, Fleishman-Hillard and The Townsend Agency. She also worked in various newsroom roles with CNN in Atlanta and Los Angeles.

“We are very happy to have a seasoned communications professional like Patty join our firm,” said Bev Oster, agency founder and president. “Her robust background in the biotech industry and extensive PR experience are undeniable assets to help us grow our foothold in this industry as well as provide even more valuable expertise for all of our clients.”

Oster and Associates has clients in engineering, hospitality, nonprofit, produce, retail, sports and travel industries.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.