KYXY telethon team
The KYXY telethon team with the check for Rady Children’s Hospital.

By Rick Griffin

Radio station KYXY-FM 96.5, operated by Entercom Communications, reports that $227,243 was raised Dec. 13 and 14 during its 8th annual Holiday of Miracles radiothon benefiting Rady Children’s Hospital.

Station personalities, broadcasting remotely from the hospital cafeteria, interviewed current and former patients and their families. Patients included children with leukemia, brain tumors and cancer. Corporate sponsors include the San Diego Honda Dealers, Applebee’s, Point Loma Credit Union, Harrah’s Resort Southern California and Cable, Pipe and Leak Detection.

Since the annual radiothon began in 2009, station officials said nearly $2 million has been raised. Donations can still be made online at

KYXY also has begun its 39th consecutive year of playing continuous Christmas holiday music, which will end Dec. 25. KYXY and KEGY-FM Energy 97.3, previously owned by CBS Radio San Diego, are now operated by Entercom following the recent merger of the two national radio broadcasting companies. Entercom also operates three other stations locally, KBZT 94.9-FM, KSON 103.7-FM and KIFM Sunny 98.1-FM.

KFMB-AM’s Warrior Foundation Radiothon Raised $935,000

KFMB 760-AM, operated by Midwest Television reports its Warrior Foundation Radiothon on Dec. 8 raised $935,600 in donations to assist injured military personnel fighting the ongoing war against terrorism. Funds will help pay for holiday travel expenses for injured warriors to visit their hometown or for family members to visit hospitalized warriors. In addition, funds will help transitioning individuals returning to civilian life.

The radiothon’s beneficiary is the Warrior Foundation Freedom Station, 1223 28th Street in San Diego. The charity said it serves the “seriously injured” in Iraq or Afghanistan, including individuals injured from explosions and individuals undergoing physical therapy or occupational therapy.

The radio station said donations have continued since Dec. 8. The latest total is more than $976,000. Donations can be made here,—freedom-station/campaigns/radiothon2017.

Since the annual Warrior Foundation Radiothon began in 2004, station officials said nearly $14 million has been raised. In addition to AM 760 KFMB, Midwest Television also operates KFM-BFM 100.7-FM, KFMB-TV CBS 8 and The CW San Diego.

Mth Degree and Experiences for Mankind Are Joining Forces

Two San Diego marketing firms, Mth Degree and Experiences For Mankind, has announced they joined forces under the Experiences For Mankind name. The two firms have 43 years of combined business experience.

Steven Morris
Javier Iniguez

Steven Morris, Mtn Degree founder and president, said, “We are thrilled to combine the marketing and digital services of Mth Degree with the team at EFM. Our longstanding alignment in purpose-driven marketing, digital and retail services will position us to better serve the evolving needs of our clients and their customers.”

Javier Iniguez, president and COO of EFM, said, “Our mutual belief in creating meaningful experiences for the customers of our clients is paramount to our focus and success. With Mth Degree, we have a shared commitment to serve businesses that offer valuable products and services to the world.”

Previous clients for EFM, founded in 1997, have included Microsoft, Sony, The Mirage Hotel and Casino, Astroglide, GE, Ballast Point Brewing, Qualcomm, Siemens, GreatCall and Lean In. Previous clients for Mtn Degree, founded in 1994, have included Sony, LG, Samsung, Razer Electronics, Port of San Diego, Bridgepoint Education, Ashford University, Green Flash Brewing Co., and Fleet Science Center.

Cook + Schmid Wins National Gold Hermes

San Diego marketing firm Cook + Schmid said it won a national 2017 Gold Hermes Creative Award from the Association of Marketing and Communication Professionals for a campaign designed to engage millennials to take action for birds and bird conservation.

The firm said it earned the award for a poster that celebrated the centennial of the Migratory Bird Treaty, an accord between the U.S. and Canada designed to protect birds and habitats. The poster reflected a strategy to make the milestone more relevant to younger generations. The client was the U.S. Fish and Wildlife Service. In addition to the poster, Cook + Schmid developed a social media strategy and content, including a series of infographics that were widely shared online.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.