La Vida Del Mar, a Senior Resource Group community in Solana Beach. Courtesy of the company

By Rick Griffin

Greenhaus Advertising of San Diego has announced it has become the agency of record for the Senior Resource Group and Rise Communities.

Senior Resource Group owns and operates 32 senior living communities in Arizona, California, Florida, Georgia, Oregon, Washington and Texas. Each SRG community offers independent living, memory care and assisted living. Greenhaus said it will work on brand creative, web strategy, new community marketing and ongoing ad campaigns for SRG’s established properties and developing a comprehensive recruitment employment campaign across all markets.

Also signing with Greenhaus is Rise Communities for their Cane Island development, a master-planned ommunity in Katy, TX. Opened  in 2016, Cane Island is expected to feature more than 2,000 homes in various price ranges. Named after the 1872 settlement, the Cane Island master-planned community is approximately 35 miles from downtown Houston and easily accessible to many of the region’s business, industrial and retail centers.

Greenhaus said it will oversee marketing for new phases at Cane Island, including community positioning, online and offline creative, development of a new website, SEO services, digital and traditional media services, social media marketing and new collateral.

“Working with clients like SRG adds even greater category diversification for us and the Cane Island development provides the agency an opportunity to work in a new geographic market,” said Paul Whitbeck, managing director at Greenhaus. “We are honored to be selected by two such leaders in their respective industries and look forward to developing strong relationships in the future.”

Former Supervisor Staffer Joins Intesa Communications Group

Intesa Communications Group, a San Diego-based government relations and strategic communications firm, has hired Haley Peterson as an account manager. Peterson spent the past six years as director of community affairs for San Diego County Supervisor Bill Horn, who is termed out in 2018. Peterson also served as Horn’s liaison to the offices of the Assessor/Recorder/CountyClerk and the Treasurer-Tax Collector.

Haley Peterson

Intesa said Peterson will assist Intesa partner Maddy Kilkenny with existing government and community relations clients throughout the San Diego region. “We are thrilled to have Haley’s depth and experience in North County on our team,” Kilkenny said. “North County is fundamental to Intesa’s growth strategy, and frankly, there’s a lot of fun and meaningful work going on up there we want to serve and support.”

Peterson graduated from the University of California, Santa Cruz with honors. She also is a graduate of CSU San Marcos’ Leadership North County program, and is credentialed by the California State Association of Counties for excellence in senior leadership for county government. Peterson is a member of San Diego Regional Chamber of Commerce’s Young Leaders, and recently was recognized as one of Vista’s “40 Under 40 Best and Brightest.”

The Great Jones Street app.

Clearpoint Agency Promoting Great Jones Street App

Clearpoint Agency, a PR and digital marketing firm in Encinitas, has been selected by Great Jones Street, a publisher of short fiction stories, to promote its short fiction app.

In a statement, Clearpoint said short fiction offers a welcome break from today’s fast-paced world. The app, recipient of 5 stars on the Apple store and 4.5 on Google Play, curates thousands of stories in every genre for fans to read, listen or stream in 5-, 10-, to 15-minute fiction bursts, satiating appetites for premium fiction, beautiful aesthetics, audio from writers and a community of writers and readers.

“Great Jones Street leverages the mobile phone as the channel to deliver high-quality, bite-sized short stories that are tailor-made for our mobile culture,” said Bonnie Shaw, president, Clearpoint Agency. “The platform opens a direct channel to publishers seeking to go direct-to-consumer and open new markets.”

Kelly Abbott, Great Jones Street founder and CEO, said, “I’ve known the people at Clearpoint Agency for years and trust their ability to clearly define our brand, land media coverage and create strategies that will enable us to communicate our value proposition to grow new markets.”

Five New Client Projects for c3 Communications

San Diego public relations firm c3 Communications said it recently added five new client projects, including the San Diego Smooth Jazz Festival, National Veterans Summer Sports Clinic, Stance ISA World Adaptive Surfing Championship, SCORE San Diego and a new event venue called Parq West, operated by Behind the Scenes Catering and Events.

Several of the special events are with repeat clients, including the National Veterans Summer Sports Clinic and World Adaptive Surfing Championship, said Joice Truban Curry, who founded her firm in 2000. SCORE San Diego provides advice to small business owners and entrepreneurs.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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