By Rick Griffin
Less + More, a San Diego branding and design agency, is taking credit for its role in naming San Diego’s official beer called “72 and Hoppy.”
The San Diego Tourism Authority recently partnered with Bay City Brewing Co. to develop an official destination beer for San Diego. Having created the original Bay City Brewing brand identity, Bay City co-founder Greg Anderson recommended Less + More for creating a name and identity, according to Mike Savacool, founding partner, Less + More.
“We presented a dozen potential names, but ’72 and Hoppy’ quickly became a favorite,” said Savacool. “The identity is inspired by San Diego’s reliably great climate, often 72 degrees and sunny, and the hop-forward flavor.”
Savacool also said his agency created a full-visual identity suite, including packaging, apparel and in-venue applications. He said the materials feature a bold, simplified color palette inspired by the Tourism Authority’s brand colors and a custom representation of San Diego’s skyline by illustrator Ogla Griesinger.
72 and Hoppy is on tap at Bay City’s tasting room, 3760 Hancock St., San Diego, as well as several bars, restaurants and attractions in the region, Savacool said. Cans and bottles are expected to available this month.
KyXy-FM Launches A.J. and Sara New Weekday Morning Show
Radio station KyXy 96.5-FM, operated by CBS Radio San Diego, has named A.J. Machado and Sara Perry as co-hosts of “AJ Mornings,” a new weekday morning show (6 to 10 a.m.) launching Aug. 7.
Machado, heard on San Diego radio stations for the past 17 years, spent the past five years on KEGY-FM Energy 103.7, also operated by CBS Radio San Diego. Perry was previously the midday personality on KFM-BFM 100.7-FM, operated by Midwest Television, Inc.
“KyXy has been playing great music for San Diego listeners for decades and I’ve been waking up San Diegans for years. It was only a matter of time before we ended up together,” said Machado. “I’m looking forward to building something fresh, fun and relatable that the audience can wake up to for years to come.”
“We can’t wait to wake up with San Diego and hopefully make the drive to work or busy mornings dropping the kids off at school a little brighter,” Perry said.
“AJ Mornings” succeeds “Jeff and the Showgram” program, a weekday morning show featuring Jeff Detrow, Emily Griffiths, Laura Cain and “Little Tommy” Sablan that had aired on KyXy since 2011.
IABC San Diego Announces 2017-2018 Board of Directors
The International Association of Business Communicators San Diego chapter has announced its 2017-2018 board of directors. Kate Griffin, senior manager of employee communications at Qualcomm, will serve as president. Her term began July 1.
This is Griffin’s second time as IABC San Diego chapter president. She previously served in 2013-2014, when the chapter was honored at Mid-Size Chapter of the Year by IABC. She has served on the San Diego board for the past eight years. She has 17 years of communications experience. At Qualcomm, she is the communications lead for Qualcomm’s corporate functions and emerging businesses. She also has oversight for Qualcomm’s news intranet, and strategic and leadership communication initiatives.
Other IABC/San Diego board members include: Sarah Bilyeu, senior VP of community relations and business development, San Diego County Credit Union, as VP of programming and events; Heidi Everly, senior corporate communications specialist, AMN Healthcare, as VP of marketing and social media; Dave Flynn, corporate communications manager, Scripps Health, as director of special interest groups; Sheila Garcia, communications manager, Cox Communications, as VP of membership; Laura Harvey, human resources director, San Diego Special Events, as VP of administration; Katie Knott, employee communications specialist, Hologic, as director of membership; Jan McGinn, consultant, as VP of finance; Liz Neely, senior employee communications specialist, Qualcomm, Inc., as VP of communications; Erica Nettles, senior strategy management consultant, Booz Allen Hamilton, as director of events; Chantal Ramirez, customer service representative, Bank of America, as director of web content; Anna Davison, VP of corporate communications and investor relations for Bridgepoint Education, as past president; Robynn Rockstad-Rex, senior employee communications specialist, Qualcomm Inc., as president-elect.
“IABC has had a significant impact on my career development and I am excited to be able to give back to the profession and San Diego’s communications community through my role as IABC San Diego president,” said Griffin. “We have a strong board of talented communicators brimming with ideas to help solidify our position as the association of choice for communicators in the greater San Diego area.”
IABC San Diego is a 100-member trade association for business communicators who live or work in the San Diego area. IABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines and offering education, certification, awards program, resource library, an online magazine and an annual World Conference. For more information, visit http://sandiego.iabc.com/.
PRSA Presents Program on Podcasts
The Public Relations Society of America’s San Diego-Imperial Counties chapter will present “Work Podcasts into Your PR Game” from 5 p.m. to 6:30 p.m. on Wednesday, Aug. 16, at Iron Fist Brewing Company, 1985 National Avenue in Barrio Logan.
Topics discussed will include incorporating podcasts into outreach campaigns, the type of technology needed for optimum audio and how to pitch guest appearance pitches to longform podcast producers.
Speakers will include Chris Cantore, veteran San Diego media personality and founder of YewOnline.com, and Beth Accomando, KPBS arts reporter. Cantore produces four weekly podcasts, including “Cantore and Yew,” “The Monday M.A.S.S.,” “Canna Culture” and “Let Me Drink About It.” Accomando produces “Cinema Junkie,” a film centered-podcast with a national following of more than 80,000 episode downloads per month. Admission prices begin at $20 for members and $35 for nonmembers. For more information, visit www.prsasdic.org.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.