By Rick Griffin
KNSD-TV/NBC 7 and KUAN-TV/Telemundo 20 San Diego, both operated by NBC Universal, will host “Clear the Shelters,” a special pet adoption program on Saturday, Aug. 19.
It’s the third annual campaign involving 13 local animal shelters across San Diego County, said a station spokesperson. On that day, animal shelters will offer a lower or waived adoption fee to help families adopt a new pet.
“We are proud of our annual Clear the Shelters campaign and excited that our pet adoption campaign returns to San Diego this summer,” said Richard Kelley, GM, NBC 7 San Diego and Telemundo 20. “Last year’s event was a resounding success, and we look forward to building on rallying together as a community to encourage families to welcome a homeless animal to their home and make a positive impact in our local area once again.”
Since 2015, the campaign — spearheaded by NBC Universal-owned TV stations — has resulted in more than 1,500 local pet adoptions and more than 70,000 adoptions nationwide. More than 50,000 pets found their forever homes in 2016. More information is available at www.ClearTheShelters.com or www.DesocuparLosAlbergues.com.
Greenhaus Hires Pat Emerick as Creative Strategist
Greenhaus Advertising of San Diego has hired Pat Emerick as creative strategist. He will work as creative lead, writer and strategy developers for new clients. For the past 20 years, Emerick has been a freelancer working on a project basis for such brands as Callaway Golf, TaylorMade Golf, Visit California, La Costa Resort & Spa and TopFlight Golf.
“The chance to work with such a great group, along with the opportunity to be involved in creative and strategic decisions from the get-go, made for compelling reasons to come in-house and join the agency,” said Emerick, an advertising copywriter by trade and a graduate of the University of Minnesota. “Greenhaus has been doing really smart, well-crafted work for a long time. I’ve always felt founder Craig Fuller had a great vision and is a bit of a Zen master, and I think the addition of Rob Petrie as creative director and Paul Whitbeck as managing director in the last year gave the agency a new level of possibility and potential.”
“I’ve known and worked with Pat for over a decade on various campaigns, and our creative and strategic philosophies are acutely aligned,” said Petrie, Greenhaus creative director. “He is a wealth of knowledge and imparts that wisdom with every project he does. His brilliant strategic thinking and prolific creativity when it comes to both strategy and writing make him one of the best I have ever worked with.”
Joining Greenhaus also unites Emerick with former creative partner Mark Albertazzi. With 35 staff members, Greenhaus calls itself a destination advertising company because it has worked on communities, resorts and civic entities in 16 states and Mexico. The firm was founded in 1996.
Joe Haze Adds Program Director Duties at iHeart
iHeart Media San Diego has announced that Joe Haze, program director for KHTS-FM Channel 93.3-FM, will also serve as program director for KMYI-FM Star 94.1-FM. He also will continue to serve as afternoon drive host on Star 94.1.
“I am very grateful to have the opportunity to program two powerful, iconic brands like Star 94.1 and Channel 93.3,” said Haze. “This is exciting. To be able to further my career in a market like San Diego is amazing.”
Haze joined iHeart San Diego in 1997 as a night host at Channel 93.3, shortly after the station’s launch in September 1996. Prior to moving to San Diego, he worked at WAPE-FM and WJBT-FM in Jacksonville, Fla., and KZZP-FM in Phoenix.
“Haze has been instrumental in the success of Channel 93.3,” said Rob Scorpio, Senior Vice President of Programming for iHeartMedia’s San Diego-Riverside region. “His passion for CHR and Hot AC formats, along with his knowledge and experience, makes him the ideal choice to continue STAR 94.1’s dominance in the San Diego market.”
Mikey Esparza Joins KFM-BFM
Radio station KFM-BFM 100.7-FM, operated by Midwest Television, has announced the addition of Mikey Esparza as weekday afternoon drive host from 3 p.m. to 7:30 p.m. replacing Mike Vasquez, station program director, who will move to the 7:30 p.m. to midnight shift.
Esparza, with more than 30 years of behind-the-mic experience, has worked in Monterey, San Jose and Dallas. He was previously heard in San Diego on KBZT-FM 94.9-FM, operated by Entercom Communications Corp., and KIOZ-FM Rock 105.3, operated by iHeart Media San Diego. He left 94.9 in 2012 to host a nationally syndicated show called “Rock All Night.”
“I feel like a kid on Christmas morning,” said Esparza. “I’m blessed to be a part of such a great station with such a cool staff. I can’t wait to rock people on their drive home.”
“Mikey’s passion for creating compelling content and his love of rock and roll makes him the ideal choice to entertain San Diego during the afternoon commute,” said Vasquez.
KFM-BFM 100.7 features a variety rock format. Midwest Television, Inc. also operates KFMB 760-AM, KFMB-TV CBS 8 and The CW San Diego.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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