Jason Austell. Photo via KUSI News

SAFE Fundraiser Will Support Marketers in Crisis

San Diego Advertising Fund for Emergencies (SAFE)

The San Diego Advertising Fund for Emergencies (SAFE) will host its annual fundraising party from 5 to 9 p.m. Thursday, April 20, at the Karl Strauss Tasting Room and Beer Garden, 5985 Santa Fe St., San Diego. SAFE is a volunteer, nonprofit organization providing confidential financial assistance to local advertising and marketing professionals and their families facing a life crisis emergency.

SAFE’s major fundraiser of the year, now in its 16th year, will feature food, craft beer, networking, cornhole tournament and raffle to benefit grant recipients. The public is invited to attend.

Theme of this year’s party is “SAFE & Sound.” Live music will be performed by The Routine and Down North. Cost is $20 per person, which includes your first drink and souvenir pint glass (while supplies last). Venue is an indoor-outdoor setting and dress is casual.

Sponsors include Cox Media, KFMB Stations, Univision Radio, Sycuan Casino, MeringCarson, Entercom, California Bank and Trust, Brown Marketing Strategies, Creative Media Concepts, BrandSavants, Media Access Partners, Media Planning and Placement, Entravision Solutions, Rowlbertos Media and Boundless Network. For tickets and more information, visit SafeSanDiego.org.
 
SAFE officials said the nonprofit has helped more than 100 people in the advertising and marketing industry with more than $260,000 in grants.
 

Communication Groups to Gather for Diversity Mixer

 
Three communications networking groups will take part in the third annual Diversity Mixer from 5:30 to 7:30 p.m. Thursday, April 20, at Gordon Biersch Brewery, 5010 Mission Center Road, San Diego. The groups include the Public Relations Society of America’s San Diego/Imperial Counties chapter, International Association of Business Communicators and the San Diego chapter of the American Marketing Association.
 
Guest journalists invited to attend include Elena Gomez, NBC 7 San Diego; Maya Srikrishnan, Voice of San Diego; and Morgan Hurley, San Diego Community News Network. Tickets start at $25 per person. For more information, visit
prsasdic.org/event/diversity-mixer-2017/.
 

Direct Marketers ‘Unleash Google Analytics’

 
SD Direct, formerly the San Diego Direct Marketing Association, will host “Unleashing the Power of Google Analytics,” a program on the most commonly used tracking system for websites, from 11:30 a.m. to 1 p.m. Tuesday, April 18, at UCSD Extension, Room 317, 6256 Greenwich Drive, San Diego. Speaker will be Thomas Bosilevac, chief insight officer, MashMetrics.
 
Topics will include best practices on installation and account management, how to collect terms that users type, how to connect Search Console, various plug-ins and scripts to enable Scroll Tracking, what is an “adjusted bounce rate”? and how to create reports that focus on quality of traffic (not just quantity). Cost is $20 for members, $40 for guests and $12 for students. Lunch is included. To RSVP, visit sddma.org/events.
 
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Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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