Steven Luke at a previous MS Walk.

By Rick Griffin

It will be the 25th consecutive year for KNSD/NBC 7 San Diego to serve as exclusive television sponsor of the National Multiple Sclerosis Society’s 2017 San Diego County Credit Union Walk MS on Saturday, April 8, at NTC Park in Liberty Station and Saturday, April 22, in Carlsbad.

NBC 7 San Diego news reporter and anchor Steven Luke will emcee the NTC Park walk. Luke’s aunt Nan is living with MS, an unpredictable, often disabling disease of the central nervous system that interrupts the flow of information within the brain and between the brain and body.

The National MS Society expects more than 7,000 walkers at both sites will raise about $1 million in donations for MS research and program and services for people with MS. Admission is free to attend Walk MS. On-site registration will be available. Event information is available at www.WalkMS.org.

IABC San Diego Chapter Discussing Fake News

The International Association of Business Communicators San Diego chapter will host a lunch-and-learn program on fake news from 11:30 a.m. to 1 p.m., Tuesday, April 4, at the AMN Healthcare auditorium, 12400 High Bluff Drive in Carmel Valley. The speaker will be Kevin Brass, a freelance writer and media critic.

Kevin Brass

Today, bogus stories and misleading facts can reach people faster via social media than what viral emails could accomplish just a few years ago,” said Anna Davison, IABC 2016-2017 board president. “In this volatile environment, corporate communications professionals are being called on more and more to help protect their company’s reputation and make sure the truth gets told in its proper context.”

Brass will share his perspective on trends in media coverage and changes in how and why news is produced, covered and shared, including the impact of fake news, the waning credibility of traditional media and the best ways to navigate the modern communications landscape and ensure the survival of real journalism. Cost to attend is $20 for members, $30 for non members. For event information, visit sandiego.iabc.com.

Brass, a member of the San Diego Press Club board of directors, is a regular contributor to the New York Times, Financial Times, Wall Street Journal and Ozy. He covered media in San Diego for many years for the Los Angeles Times, San Diego Magazine and KPBS-FM

MAX-FM to Host ’80’s Throwback Party’

Radio station MAX-FM, XPRS-FM 105.7, operated by San Diego-based Broadcast Company of the Americas, has announced it will host a listener appreciation party, called the “105.7 MAX-FM 80’s Throwback Party,” from 7 to 11 p.m., Saturday, May 6, at the Music Box, 1337 India Street in San Diego’s Little Italy neighborhood. Admission is $20 per person. Details are available at www.1057maxfm.com.

According to Sergio Hernandez, BCA promotions and marketing director, the event will feature live entertainment from Republic of Music performing tons of 80’s throwback hits, along with a costume contest for prizes and a raffle to benefit the San Diego Blood Bank. Celebrity look-alikes will include Doc Brown from “Back to the Future” with his DeLorean. MAX-FM on-air talent mingling with fans will include Kim Morrison, Frank Anthony, morning show producer Sammy Jo Golesh and Karen Harlow, who prefers the nickname “Cha Cha,” and the midday host who wants to be known as “J.J.”

In addition to MAX-FM, Broadcast Company of the Americas operates XPRS 1090-AM The Mighty 1090 and XEPE-AM ESPN 1700-AM. It also holds radio broadcast rights for San Diego State Aztecs football and basketball and San Diego Gulls hockey.

2nd Quarter Predictions for SoCal Radio Industry

The Southern California Broadcasters Association, with a membership of 170 radio stations in 10 counties, has issued its 2017 Second Quarter Market Guidance Report that forecasts economic growth and consumer trends for the upcoming quarter. The report is used by ad agencies and media buying services for advertising decisions.

The 17-page report, available at www.scba.com, projects San Diego radio stations will welcome 94 new advertisers who will spend $2.4 million during the first half of this year. SCBA says Southern California’s radio industry is in the midst of a four-year listener growth trend. The trade group also reports that Nielsen says 93 percent of Americans are reached by AM/FM radio, compared to 6 percent for the Pandora online service.

On the downside, SCBA said auto dealers are expected to advertise less over the next quarter due to auto loan delinquencies, higher interest rates and higher gasoline prices. The auto industry is radio’s largest advertiser category, followed by casinos, grocery stores, weight loss centers and retailers.

Founded in 1937, the Los Angeles-based SCBA provides market and data research, member station sales training, community outreach, scholarship funds and advocacy. In 2016, the San Diego Radio Broadcasters Association ceased operations after 33 years and merged with the SCBA.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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