By Rick Griffin
San Diego Family Magazine, in cooperation with the Special Needs Resource Foundation of San Diego, has published its eighth annual edition of Flourishing Families, a resource guide for families of children with special needs.
Distribution of the 72-page publication began Saturday at the 34th annual Involved Exceptional Parents Day, a one-day conference offering education and support for families of children with special needs.
Flourishing Families was the brainchild of several parents, including Emily Dolton, a mother of two sons, one with a 22Q genetic disorder, and a contributing writer to San Diego Family. Dolton approached Publisher Sharon Bay about publishing a guide listing resources and services for families with special needs.
“We at San Diego Family are very proud to serve these special families with Flourishing Families,” said Bay, who also services as president of the special needs foundation. “Our latest issue contains encouraging and inspiring articles about shared experiences and challenges, as well as information about much-needed resources in our community.”
Flourishing Families is available online, a nonprofit under contract to the state of California providing information and services to persons with developmental disabilities.
Mor Furniture for Less Selects Katana Media
San Diego advertising agency Katana Media has been selected to provide digital media solutions to furniture retailer Mor Furniture for Less. Katana said its campaign will target and gain brand awareness for Mor Furniture among the millennial demographic.
“From strategic planning and detailed implementation to cutting-edge reporting and ultimately maximizing our return, we certainly feel that we are in great hands at Katana,” said David Salcido, marketing manager, Mor Furniture for Less.
“We’re applying our approach to showcase the value of digital media in not just online sales, but the subsequent lift in in-store sales and foot traffic,” said Melissa Lopez, CEO, Katana Media. “With Katana’s catalog of innovative solutions and our team of digital media and technology experts, we are capable of showing the correlation between on-site exposure, in-store purchases and foot traffic, ultimately conveying the value of every investment our clients allocate online.”
Based in San Diego, Mor Furniture operates 32 showrooms in seven states, including California, Washington, Oregon, Idaho, Nevada, Arizona and New Mexico. The company was founded in 1977 as a waterbed store.
Olive PR Solutions Launches New Website
Olive PR Solutions, a San Diego boutique PR and social media agency, has launched a redesigned website touting the company’s new brand identity. The company said its website tells the Olive story, including the company’s ability to get results and its commitment to work only with purpose-driven companies to naturally illuminate greatness and amplify voices around the globe.
“Our new brand is a reflection of our evolution and growth,” said Jennifer Borba von Stauffenberg, founder and president of Olive. “We have grown by leaps and bounds and so have the clients we work with. In the beginning, it was just me and now we have a powerful team of 12 that work with brands all over the nation and many with a global reach.”
May 1 will mark the start of Olive’s eighth year in business, it said. Clients include Art San Diego, its first client that was purchased by Redwood Media Group and hosts art shows in New York, Miami, Indian Wells and Santa Fe. Other clients include Little Italy Association, national consumer lifestyle brands such as VIM & VIGR, Designer Protein, PMD, Rainbow OPTX, and Songa Designs, along with national organizations with regional events such as Bigsley Event House and Free To Breathe, a lung cancer organization that raises funds and awareness around the nation.
San Diego Press Club Discussing Fake News
The San Diego Press Club will add its spin to the fake news phenomenon with a panel discussion at 6:30 p.m., Wednesday, March 22, at its downtown San Diego offices at the Spreckels Building, 121 Broadway, Suite 640. Cost to attend is free for members and $10 per person for non members.
Panel members will include: Lynn Walsh, executive investigative producer, KNSD-TV/NBC 7 San Diego and 2016-17 national president of the Society of Professional Journalists; Tony Perry, former San Diego bureau chief, Los Angeles Times; and Mitch Weinstock, news services editor, San Diego Union-Tribune. Moderator will be Thom Senzee, Press Club Professional Development Committee chair.
Among the discussion questions, according to the Press Club:
- What is fake news?
- Where does it come from?
- How does fake news get interwoven into real news stories?
- Has the mainstream news media lost its credibility?
- How can fake news be counteracted by ethical journalists?
- Is President Trump a threat to freedom of the press?
- Do journalists owe Trump a debt of gratitude for giving the news industry a wake-up call?
- What can public relations professionals do to help fight fake news and reporters ensure the survival of real journalism?
For more event information, visit www.sdpressclub.org.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
