Nic Kerdiles of the San Diego Gulls. Image from Gulls Twitter feed

By Rick Griffin

KSWB-TV/Fox 5 San Diego will broadcast live a San Diego Gulls home game in February — a first for the city’s American Hockey League team since it began playing here in 2015.

The game will air on Sunday evening, Feb. 12, one week after airing Super Bowl LI from Houston.

The game with the Gulls hosting the Bakersfield Condors will begin at 5 p.m. from Valley View Casino Center. Channel 5 will air a pre-game show starting at 4:30 p.m., and a post-game show immediately following the game.

It is this season’s only Gulls home game scheduled for a live telecast at this time, said Steve Brown, Gulls communications manager. “We will have 13 home games remaining after this one, and our hope would be to have another live broadcast before the season ends in mid-April,” Brown said.

“We’re excited to enter a groundbreaking partnership with Fox 5 San Diego to extend our reach to Gulls fans and hockey fans throughout San Diego,” said Matt Savant, Gulls president of business operations.

“We are thrilled to be partners with the San Diego Gulls and to showcase local hockey the Sunday after the Super Bowl on Fox 5 is very exciting,” said Scott Heath, Fox 5 president and GM.

Game broadcasters on Feb. 12 will be Craig Elsten, play-by-play voice of the Gulls, and color analyst B.J. MacPherson, a former Gulls player (1996-2001) when the team was a member of the West Coast Hockey League.

San Diego Family Magazine Searches for Cover Kids

San Diego Family Magazine

San Diego Family Magazine, now in its 35th year of publication, is hosting its annual cover kids search. Sharon Bay, the publisher, is looking for six photogenic children, ages 2 to 11, plus one set of multiples to grace a future cover of the magazine and an annual “Out & About,” a family adventure publication. Deadline for entries is Jan. 31.

To enter, visit

The search is a fundraiser for the Special Needs Resources Foundation of San Diego and Birch Aquarium at Scripps Institute of Oceanography. Cost per entry is $25 for one child and $35 for multiples. Bay said she’s expecting about 200 entries. About 100 finalists will be selected in four categories, ages 2-to-4, 5-to-7, 8-to-11 and multiples.

The finalists will be invited for a free trip to Birch Aquarium where judges will watch the kids for personality, ability to take direction and who can sit still for a photographer.

The magazine currently prints 85,000 copies, each issue is between 60 and 80 pages, with more than 1,700 distribution locations around the San Diego County, including supermarkets, restaurants and retail establishments.

Health Care Communicators Offer Photo Headshots

Health Care Communicators of San Diego will host “Lights, Camera, Coffee,” a networking meeting featuring a continental breakfast, coffee and professional photo headshots, from 7 to 9 a.m., Friday, Jan. 20, at Corner Bakery at University Towne Centre, 4575 La Jolla Village Dr., San Diego The photographers from Arlene Collective and Stacey Delapaz recommend wearing a neutral color such as black, dark blue or gray. Photos will be shot from the waist up.

Cost to attend is $30 for members and $35 for non-members, and a portion of the proceeds will be donated to the Ronald McDonald House. More information is available at The organization is a professional networking group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries.

Direct Marketers Ready to `Surge’

SD Direct, formerly the San Diego Direct Marketing Association, will host its fourth annual “Surge” professional development program from 5 to 7 p.m.,Tuesday, Jan. 17, at the San Diego Marriott Del Mar, 11966 El Camino Real, San Diego. Title of the program is “Getting Market Ready: Making Your Business Surge in 2017.” The program will focus on how to improve customer engagement since it typically takes nine impressions before a customer takes action on one of three messages received.

Speaker will be Kevin Popovic, founder of Ideahaus, a San Diego creative communications agency. Popovic, who also lectures on creativity and innovation at San Diego State University, will discuss the latest trends and opportunities for a variety of communications channels, including branding, marketing, advertising, design, Internet, social media, multimedia, events and sales. The first 50 attendees will receive a signed copy of Popovic’s book called “Satellite Marketing: Using Social Media to Create Engagement.” Appetizers will be served. Three hours of parking will be validated. Cost to attend is $20 for members, $40 for guests and $12 for students. To RSVP, visit

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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