The San Diego Zoo is among several organizations that have reportedly announced they are pulling their advertising from Breitbart.com, the website formerly run by Steve Bannon, senior advisor to President-elect Donald Trump.
The Associated Press broke the news Tuesday, and said food maker Kellogg Co., pharmaceutical maker Novo Nordisk and retailer Warby Parker have also pulled out.
Breitbart, which has served as a pro-Trump platform, has been condemned by many for featuring racist, sexist and anti-Semitic content.
The site has now become the target of a social media campaign to call out companies and organizations that advertise on it.
Sleeping Giants (@slpng_giants) launched this month on Twitter and now has more than 2,600 followers.
According to its Twitter feed, Sleeping Giants exists because “We are trying to stop racist websites by stopping their ad dollars. Many companies don’t even know it’s happening. It’s time to tell them.”
Sleeping Giants is encouraging its followers to become “Giants” by taking screenshots of ads running on Breitbart, then tweeting the images to the respective advertisers with “a polite note,” along with the tag @slpng_giants.