Doug Hecht of Seed San Diego

By Rick Griffin

SDX has announced its 2016-2017 board of directors. Doug Hecht of Seed San Diego will serve as board chair and Brian Hilemon of the San Diego Tourism Authority as president.

VPs include Cary Johnson, Elevated.com., and Jonathan Forstot, JF Strategy & Copywriting. Secretary will be Dyane Crace, Internet Marketing Inc., and treasurer will be Miguel Fenton, Entravision.

Additional board members with two-year terms expiring in 2018 include: Tyler Anderson, Casual Fridays; Alex Benjamin, Mirum; Greg Carson, MeringCarson; Megan Clark, Univision Radio; Andrew Dremak, Sycuan Casino; Greg Gibson, Grizzly; Aki Martin, i.d.e.a.; Jim McArthur, Folklore; Liz Olson, Beckton Dickinson; Ellyn Rice, Mindgruve; Michael Sedio, Better Business Bureau; Michael Warburton, San Diego Zoo Global.

Additional board members with terms expiring in 2017 include: Robert Chisholm, Chizhaus; Jeannie Fratoni, consultant;  MacKenzie Haggerty, NBC Universal; Melissa Lopez, Katana; Tonya Mantooth, Mantooth Studios; Sharon Massey, iHeartMedia San Diego; Britt Nevetsky, San Diego Union-Tribune; Frank Rogozienski, Frank Rogozienski Photography; Karin Salas, Oster and Associates; Mitchel Wilson, SeaWorld.

Also serving on the SDX board: Emily Schmidt, Seer Interactive, 2016-2017 president of Ad 2 San Diego, a networking group for marketing professionals under age 32; and, Gloria Valenti Gerek, Media Planning & Placement and 2016-17 president of the San Diego Advertising Fund for Emergencies (SAFE), a non-profit organization that provides financial assistance for local advertising professionals during times of life crisis.

Founded in 1911, SDX, formerly known as the San Diego Advertising Club, is San Diego’s oldest continuously operating business association.

The full San Diego Symphony orchestra. Symphony photo

MeadsDurket Is San Diego Symphony’s New PR Agency

MeadsDurket, a San Diego branding, advertising and digital agency, has been named the public relations agency of record for the San Diego Symphony. The agency said it will be involved in press releases, media relations coordination and PR promotional events for the current Bayside Summer Nights Summer Pops series of concerts, as well as the upcoming 2016-2017 season, which begins in October. The agency also said its efforts will include highlighting Jahja Ling’s final season as music director, along with an international search for a new music director.

“It is an honor to add such an iconic music establishment to our roster of clients,” said Carrie Jones, MeadsDurket VP of PR and social media. “We are thrilled to have been chosen by the Symphony to provide fresh and strategic public relations counsel while promoting and supporting the amazing work of the leadership team and orchestra in its entirety.”

“We are looking forward to working with MeadsDurket during this very exciting time for the San Diego Symphony,” said Joan Cumming, San Diego Symphony vice president of marketing and communications. “MeadsDurket has the experience and expertise to help us tell our story locally and nationally.”

San Diego AMA to Host `Agile Marketing’

San Diego’s American Marketing Association chapter will host “Closing the Loop with Agile Marketing” from 8 a.m. to 9:30 a.m. on Tuesday, Aug. 9, at UCSD Extension, Room #317, 6256 Greenwich Drive in San Diego. The program will focus on how to use technology and agile techniques to bypass the competition and create customer value and business growth.

Speakers on the panel are experts in combining technology and agile methodologies in marketing campaigns, AMA said. They include: Jeremiah Gardner, principal with Moves The Needle and author of “The Lean Brand,” a book on branding; Aaron Gasperi, technical product manager for ecommerce with PriceSmart, and a consultant in product management and marketing; Austin Neudecker, president, Growth at Rev.com, and co-founder of Startup San Diego, an organization that provides resources to entrepreneurs; Kristen Runyan, VP of operations, Paylease, and co-author of “Introduction to Agile Marketing.” Moderator will be Jacques Pavlenyi, IBM. Pavlenyi recently directed an IBM marketing team focusing on enterprise social software solutions.

Cost to attend is $20 for AMA members and $40 for guests. To RSVP and for more information, call (619) 402-7825 or visit www.sdama.org/events.

Crowe PR Adds Hayley Kerr as Junior AE

Crowe PR, a San Diego-based public relations firm, has added Hayley Kerr as a junior account executive. She will support the Crowe team with research, event and campaign planning, media relations and reporting, the firm said. Kerr also will play a role in the company’s social media efforts.

Kerr is a May 2016 graduate of University of Southern California with a degree in communications and consumer behavior. She also was a member of the USC lacrosse team. Prior to Crowe, she interned at Remarq, Inc., a Los Angeles marketing company, and worked on the Southern California Honda Dealers, United States Equestrian Federation, and Emerald Duv jewelry accounts. She also was an intern at the Town of North Hempstead in New York. Crowe PR has four full-time staff, plus an intern.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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