NBC 7 San Diego reporter Steven Luke
NBC 7 San Diego reporter Steven Luke

By Rick Griffin

KNSD-TV/NBC 7 San Diego reporter Steven Luke arrived a few days ago in Rio de Janeiro to cover the the XXXI Olympiad as his network gears up for 6,755 hours of Olympics programming.

Luke will provide live reports airing on morning and evening newscasts, along with social media starting this week. He has been reporting on local Olympic connections and storylines for NBC 7 since 2003, including trips to Torino in 2006, London in 2012 and Sochi in Russia for the 2014 Winter Olympics. He has worked at the station since August 2002, starting as an intern while attending SDSU.

NBC Universal is planning a Summer Olympics-record 6,755 hours of programming. That’s roughly 356 hours of coverage per day (19 days). If the 6,755 hours ran on one channel, it would take 281 days to finish airing. Televised events will be spread over NBC, NBCSN (NBC Sports Network), MSNBC, CNBC, Golf Channel, Bravo and the USA Network, as well as Telemundo and NBC Universo, both Spanish-language channels. In addition, NBCOlympics.com is expected to provide more than 1,000 hours of live streaming events, rewinds and video highlights.

The opening ceremony will be held Friday, Aug. 5, on NBC, but the competition begins two days earlier on Wednesday, Aug. 3, with women’s soccer on NBCSN and USA Network. With Rio just one hour ahead of the Eastern time zone, the 2016 Summer Games is expected to be the most live Olympics ever.

San Diego Family Magazine Goes All-Glossy

Now in its 34th year of publication, San Diego Family Magazine has undergone a facelift. For the past 24 years, the monthly magazine that provides information and resources to parents and caregivers of children ages from birth to 18 has featured a glossy cover and newsprint pages inside. Beginning with the July 2016 issue, the inside pages of the magazine are on glossy coated paper. Printing expenses have increased by about 10 percent, according to Sharon Bay, publisher.

“Our advertisers’ ads are sharper in appearance and the whole look and feel of our magazine closely resembles the popular national magazines,” said Bay. “We’ve been planning to go all glossy for quite some time and now have made it happen. The magazine now feels slightly thinner because the paper thickness is less but our page count has not changed.”

The magazine currently prints 85,000 copies. Each issue is between 60 and 80 pages, with more than 1,675 distribution locations around the San Diego County, including supermarkets, restaurants and retail establishments.

Sharon and her husband Larry Bay acquired the magazine in 1985, when it was a black-and-white, tabloid-style newspaper with circulation of about 40,000. “We had two kids and it sounded like a perfect part-time job requiring about 15 hours a week,” said Sharon, a former school teacher. “We soon discovered that, especially nearing a publishing deadline, it was more like 15 hours per day.”

The magazine features a calendar of events, parenting tips, ideas for parties and after-school activities and directories covering camps, private schools and creative arts and sports programs.

“Life as a parent today is much harder than it was years ago,” Sharon said. “My goal has always been to serve as the best available resource for San Diego County families.”

The Mixte workspace in Ocean Beach

Ocean Beach PR Agency Upgrades Outdoor Workspace

Mixte Communications, a public relations agency in Ocean Beach, has improved its office for its nine employees with an outdoor workspace at 4827 Voltaire Street. About 400 square feet near the front sidewalk previously home to weeds and gravel was recently converted to a shaded patio area with permeable stone pavers, drought-tolerant landscaping, a colorful rain barrel painted by OB artist Ruth McGraw, bike racks and a hammock, along with repurposed tables and chairs from a restaurant.

“Our clients include healthy living and healthy community businesses, so we wanted to lead by example for the neighborhood,” said Lauren Zerweck, PR manager. She said the upgrade costing about $4,800 was designed by John Noble of Coastal Sage Gardening.

“Mixte is built on principles that benefit our communities such as lowering our carbon footprint, conserving water and supporting local businesses,” said Mixte founder Jamie Hampton. “We wanted our office space to showcase these principles and reverberate the messages we send out every day.”

SD Tourism Authority Promotes Candice Eley to Communications Director

The San Diego Tourism Authority has promoted Candice Eley from director of public relations to director of communications. She has more than 12 years of experience in communications and marketing jobs.

Candice Eley

In her new role at the authority, Eley will add community relations and crisis management to her responsibilities while continuing to lead the public relations department, which works to generate editorial news coverage on San Diego as a top visitor destination.

Eley joined the authority in 2011. She was previously with the San Diego Humane Society and SPCA and Museum of Photographic Arts. Under her leadership, the authority received a Gold Award from the Hospitality Sales & Marketing Association International for a public relations campaign on the launch of British Airways’ direct flight from London to San Diego.

Eley has a bachelor’s degree in English from the University of California Irvine and a master’s degree in media management from The New School in New York City. She currently serves on the Marketing Committee of the NTC Foundation and Promotions Committee of the El Cajon Boulevard Business Improvement Association.

The private, nonprofit authority, formerly known as the San Diego Convention and Visitors Bureau, fosters the growth of the tourism industry in San Diego with support from 906 member organizations.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.