Lobby of Geary LSF in downtown San Diego.

By Rick Griffin

Geary LSF Group, a digital marketing agency founded in 1999, has closed its doors. The news was a surprise to some industry watchers, while others were aware the firm had lost key staffers and some accounts in recent months.

In an e-mail to clients, with the subject line, “Geary LSF Business Update – Important Announcement,” Karen Kovaleski, Geary LSF president and CEO, wrote: “Effective as of the end of the day today, March 2, Geary LSF Group will cease regular operations and begin to wind down its business. We will be operating with only a minimal staff of 2-3 people. During this time we will try to assist you in transitioning to a new provider to the best of our ability. I personally want to thank you for your business and support over the years. I wish we could have had a different outcome and look forward to watching your continued success moving forward.”

Kovaleski did not respond to requests for additional comment.

The Geary website said the agency served more than 400 clients at five offices, including San Diego, San Francisco, Chicago, Boston and Philadelphia.

A Google search revealed some competitors have posted headlines directed at Geary clients, such as “Transition from Geary,” “Attention Geary Clients” and “If you’re a former Geary LSF client.”

Other firms are including messages on their websites. BusinessOnline CEO Thad Kahlow said, “We are disheartened by the news that a longtime fellow agency here in San Diego, Geary LSF, is closing its doors. This news hits home to us at BusinessOnline as our firms have grown up alongside one another for over 17 years. Our hearts go out to Karen and the entire Geary team. To its employees, we would like to assist you in finding a role within our community. To its clients, we’d like to offer a hand in helping you find your next digital marketing partner.”

Alternative Strategies Moves from Mission Valley to North Park

Alternative Strategies of San Diego has moved its offices from Mission Valley to North Park, announced William Lopez, owner and CEO. He said the firm’s 21 employees recently moved from 2,400 square feet at 3443 Camino Del Rio South to 2,800 square feet on the top floor of a six-story office tower at 3180 University Avenue. Lopez said he signed a five-year lease.

“I couldn’t be more excited to become a physical part of the thriving North Park business community,” Lopez said. “Our team is anxious to take part in and enjoy all that this vibrant neighborhood has to offer.”

Now in its 16th year in business, the firm specializes in public relations and social media. Its San Diego-area hospitality clients include Breakfast Republic, Barrio Star, Barleymash, Bracero Cocina, Farmer’s Bottega and Fig Tree Café.

Four New Client Projects for c3 Communications

San Diego public relations firm c3 Communications has announced new projects for clients Sauna Sensation, San Diego Police Foundation, San Diego Fire Rescue Foundation and Behind the Scenes Catering.

The PR firm will introduce Sauna Sensation and its new 4S-Ranch location. In addition, c3 will promote the San Diego Police Foundation’s upcoming Women in Blue and Friends of the Badge fundraising events. Also, c3 will execute PR campaigns for the Fire Rescue Foundation and BTS’ catering role at the 2016 Olympic Summer Games in Rio de Janeiro, Brazil. Joice Truban Curry founded c3 in 2000.

Crowe PR Hires Junior Account Executive

Sarah Kinsella

Crowe PR, a public relations firm with offices in East Village, has hired Sarah Kinsella as a junior account executive. Anna Crowe, founder and CEO of Crowe PR, said Kinsella will support the team with media relations, writing and research, as well as play a role in creative concept development and social media.

Prior to joining Crowe, Kinsella worked at Olive PR Solutions starting in the summer 2015. She started her PR career at Havas Formula in 2013.

The native of Chicago earned a bachelor’s degree in communications from the University of San Diego in May 2013.

San Diego AMA Will Discuss Distribution Channels

San Diego’s American Marketing Association chapter will host “Get Your Great Content in the Hands of Your Customers,” a program on distribution channels, from 7:30 a.m. to 9:30 a.m. on Wednesday, March 15, at UCSD Extension, Room 317, 6256 Greenwich Drive.

Speakers will include: Jeff Chasin, Adobe; Pilar Bower, Blue Hornet; Brent Altomare, Groovy Like a Movie; and Frank Cowell, Elevator. Topics will include ensuring your content connects with target audiences and optimizing distribution channels for various customer types.

Cost to attend is $24 for AMA members and $37 for guests. For more information, visit www.sdama.org. The program is part of AMA’s content marketing series.

San Diego Press Club to Learn About Shooting Handheld Video

The San Diego Press Club will host “Adding Value With Handheld Video,” a program on the basics of shooting video with mobile devices, from 5:30 p.m. to 7 p.m., Wednesday, March 16, at AMN Healthcare, 12400 High Bluff Dr. in the Del Mar Heights area.

Speakers will include: Matt Bowler, KPBS education reporter; Adam Jacobs, founder of LiveSocialCast, a San Diego start-up helping companies share stories through live video; and Jeanne Rawdin, TV producer. Topics will include the latest apps, sharing content via social media and how video can augment print, online and broadcast stories.

Cost to attend is free for members and $10 for nonmembers. To RSVP, contact Terry Williams at (619) 231-4340 or sdpressclub@cox.net. For more info, visit www.sdpressclub.org. The program is part of the Press Club’s “Nuts & Bolts” series.


Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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