The San Diego Chapter of the American Marketing Association announced Monday Aaron Hurst, a globally recognized entrepreneur, will be its keynote speaker for the 18th annual San Diego AMA Cause Conference this summer.
Hurst, an award-winning entrepreneur and author, has become the foremost leader on employee engagement and retention. Hurst has been an advisor and consultant to leading global brands like LinkedIn, Deloitte and Twitter. He speaks regularly at companies like Google, Microsoft, Citi and BMW, and at the campuses of leading business schools around the world.
Hurst is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work.
Hurst is also the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the national A Billion + Change campaign. Previously, he worked in Silicon Valley developing the precursors to social media.
The 2016 San Diego AMA Cause Conference is comprised of TED-style talks, workshops, panel discussions and “un-conference” sessions in four key tracks: Starter (new to cause and purpose-driven branding), Business, Nonprofit and Optimizer (for advanced cause and purpose-driven marketers).
For more information about the conference, go to sdama.org/cause.
