Entrance to CW6 business office in Kearny Mesa. Courtesy of the station

By Rick Griffin

XETV-TV/Channel 6 has rebranded itself from “San Diego 6” to “CW6” and introduced a new website address, www.cw6sandiego.com. The station has been a CW network affiliate since 2008.

According to Chuck Dunning, station VP and GM, “San Diego 6” worked well over the past seven years without a tie-in to a network affiliate. “But, the landscape is different now,” Dunning said. “The CW is an established, strong and recognizable brand. If there is ever a time to hitch ourselves to a rising star, it is now.”

Dunning said among the 180 CW affiliates nationwide, San Diego ranks #1 in women viewers (ages 25-34), #2 in adults (ages 25-34), #3 adults (ages 18-34) and #18 in households.

CW6’s local news operation, now in its 17th year, airs 36 hours of news programming weekly. Also, the station is the only CW affiliate outside of New York, Los Angeles, Chicago and Charlotte, N.C. producing its own newscasts.

Tribune FOX5 Station Manager Becomes Station GM

Tribune Broadcasting has announced the promotion of Scott Heath from VP-station manager to VP-general manager at KSWB-TV/Channel 5. Previously, Don Corsini, president/GM of KTLA-TV in Los Angeles, served as president/GM of KSWB, the Tribune-owned Fox affiliate in San Diego. Now, Heath will report to Larry Wert, president of Chicago-based Tribune Broadcasting and Corsini will serve as a consultant to KSWB.

Heath joined KSWB in 1986 as a sales account executive. Over the past 29 years at Channel 5, Heath has served as local sales manager, regional sales manager and national sales manager.

KSWB became a Fox affiliate in 2008 with the arrival of Ray Schonbak as VP-GM. Schonbak, who passed away in 2013, launched the station’s news programming from virtually nothing to its current 56-hours-a-week schedule.

Union-Tribune Sports Columnist Also Hosting Nighttime Talk Show

In addition to his daytime job as sports columnist with the San Diego Union-Tribune newsaper, Kevin Acee has begun hosting “Trending Now,” a three-hour talk show (weekdays, 6 p.m. to 9 p.m.) on XPRS 1090-AM The Mighty 1090, operated by San Diego-based Broadcast Company of the Americas (BCA).

The station said Acee will offer his own take on the hottest San Diego sports topics, as well as conduct interviews with top sports figures and interact with fans via phone and social media. “This is an awesome opportunity to expand my interaction with sports fans and to dive deeper into what is happening in the sports world,” Acee said in a statement.

Mike Shepard, BCA VP of programming and operations, said, “Kevin is a multi-media sports voice in San Diego who has the unique ability to connect and provide insight to sports fans on a variety of platforms.”

BCA’s The Mighty 1090 holds radio broadcasting rights for the San Diego Padres, San Diego State Aztecs football and basketball and San Diego Gulls hockey.

KFMB-FM Changes its Name, Format

Radio station KFMB-FM 100.7, previously known as Jack FM since 2005, is now 100.7 KFM-BFM.

Owned by Midwest Television, the station also has called itself Star 100.7 and B-100 over the years. The station also has a format change, from adult-contemporary pop to rock ‘n’ roll, according to Garett Michaels, who was named program director in December (he was previously in Seattle at KNDD-FM, a station that calls itself “The End”).

“Finally, the day has arrived and it’s time to rock and roll,” said Michaels in a statement. “100.7-FM is a storied frequency in San Diego. Additionally, it’s super cool that we’re bringing back the station’s proper name and using the iconic call letters. I’m honored to have the opportunity to create a new radio station and we already have the market’s number one morning show as a foundation.”

The station’s weekday line-up includes “Dave, Shelly and Chainsaw” from 5 a.m. to 10 a.m., Sara Perry from 10 a.m. to 3 p.m. and Michaels himself taking the afternoon-drive from 3 p.m. to 7 p.m.

Midwest’s two radio stations, KFM-BFM and KFMB 760-AM, are members of SDLocal, a joint operating agreement with Local Media San Diego, which operates three radio stations, including XHRM-FM Magic 92.5, XHTZ-FM Z-90 and XTRA-FM 91X.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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