The new name and logo for the San Diego Ad Club.

SDX, formerly the San Diego Ad Club, is soliciting entries for its 2016 San Diego American Advertising Awards competition. The deadline is Jan. 29.

The awards will be presented in 41 advertising, digital and graphic design categories on Friday, March 4. Categories also include sales and marketing, out-of-home and ambient media, film, video and sound, cross platform and online-interactive, as well as 13 student categories.

The name of the award is an ADDY, the same name of the award presented on the national level. First-place gold awards and second-place silver awards will be presented.

Theme of this year’s awards is “Winning Fixes Everything.” SDX’s ADDY Concierge Service is offering entry preparation assistance. Contact SDX at (619) 255-2281 to schedule a visit from an SDX representative to an entrant’s office.

After the local awards program, SDX will pay entry fees for gold winners competing at the district level, which comprises Southern California and Southern Nevada. Then, district winners can advance to the national American Advertising Awards, presented by the American Advertising Federation. The federation is a national advertising trade organization with members comprising more than 150 local advertising clubs, including the SDX. The national ADDYs program is known as the world’s largest and arguably the toughest advertising competition with more than 40,000 entries annually.

At SDX’s 2015 San Diego awards program, 130 ADDY awards were presented, culled from 289 entries. Three San Diego marketing firms were honored last year with national ADDY awards at the federation’s ADMERICA convention in Las Vegas. They included emota in the visual cinematography category, BASIC in the consumer products website category and Piston in the visual animation-special effects category.

San Diego Blood Bank Names New VP of Marketing

The San Diego Blood Bank, the primary supplier of blood to the majority of hospitals in San Diego County, has named Robert Baracz as vice president of marketing.

Robert Baracz

Baracz has more than 25 years of experience in marketing, brand development, promotion, partnerships and e-commerce. He spent the past four years as director of marketing for SeaWorld and Aquatica San Diego. His experience includes developing marketing programs and strategies with teams and executing programs resulting in building revenue streams. At SeaWorld, he directed park-wide brand initiatives and developed new revenue-generating programs.

Prior to SeaWorld, he worked in various marketing and business development roles with Advanced Reservation Systems, the San Diego Tourism Authority, LEGOLAND California and San Diego Zoo Global. From 1986 to 1996, he spent 10 years with SeaWorld San Diego while earning a bachelor’s degree in communications from the University of California at San Diego.

Main Path Marketing Names VP of Marketing and Operations

Main Path Marketing, a San Diego digital marketing agency, has named Darryl Gordon as vice president of marketing and operations. Gordon, with 20 years of experience in marketing, lead generation, strategy building and management, will oversee marketing, operations and client relations, according to Matt Walker, Main Path founder and CEO.

Darryl Gordon

Previously, Gordon was VP of marketing at Enviance, a Carlsbad developer of cloud-based environmental, health and safety management software. Enviance was acquired earlier this year by Battery Ventures, a venture capital firm focusing on businesses in software, Web infrastructure, e-commerce, digital media and industrial technologies.

Gordon’s career has included positions at other technology companies, including Breach Security, Kintera, Memec Group San Diego, Websense and Mail Boxes Etc., now known as The UPS Store. He also served as 1993-1994 president of the San Diego Advertising Club, now known as SDX.

Founded in 2007, Main Path serves small- to mid-sized companies with revenues of between $1 million to $250 million. Services include search engine and conversation rate optimization, social media and content marketing, paid advertising, e-mail marketing, analytics and reporting and distribution and outreach.

Direct Marketers Discuss The Customer Experience

SD Direct, formerly the San Diego Direct Marketing Association, will host its third annual “Surge” professional development program from 8 a.m. to 11 a.m., Thursday, Jan. 21, at AMN Healthcare, 12400 High Bluff Dr. in San Diego. Title of the program is “Transforming your customer’s experience, the idea, the execution, the impact.” The program will focus on the customer experience from three different perspectives, including product innovation, sales and marketing.

Speakers will include: David Durbin, AMN Healthcare; Vidya Dinamani, Purpose Driven Product; Annett Franz, CX Journey. Moderator will be Victoria Cabot, Velocity 6. Breakfast service begins at 7 a.m. Cost to attend is $49 for members, $75 for non-members and $29 for students.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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