A historic photo of the staff of then KCST-TV.

KNSD-TV/NBC San Diego recently began its 51st year on the air. The station began broadcasting as KAAR-TV/Channel 39 on Nov. 14, 1965. At the time, it was San Diego’s only independent TV station.

In 1966, a fire destroyed the transmitter atop Mount Miguel, and KAAR was dark for more than a year. The station was sold to Western Telecasters and returned to air in January 1968 as KCST.

In the early 1970s, ABC switched its network affiliation from XETV-TV/Channel 6 to KCST. Then, ABC moved its affiliation to KGTV-TV/Channel 10 and KCST took the NBC affiliation, effective June 27, 1977. In 1988, KCST’s call letters changed to KNSD. In 1996, NBC acquired KNSD from New World Communications, making it the market’s only networked-owned station.

In 2001, the station moved from Kearny Mesa to 225 Broadway in Downtown San Diego. In the first quarter of 2016, the station will return to Kearny Mesa. Administrative offices and studios will relocate to a two-story building in the StoneCrest office complex, 9680 Granite Ridge Dr., next door to 9660 Granite Ridge Dr., home of seven radio stations operated by iHeart Media.

In June 2014, NBC purchased the 52,347-square-foot building — previously occupied by a technical school — for $9.64 million, according to Colliers International. Over the past year, Dempsey Construction of San Diego has been completing the tenant improvements, including two new studios, a digitally-enabled newsroom and backup power and cooling facilities.

“The move is an opportunity to build the newsroom our quickly evolving industry demands,” said Richard Kelley, NBC 7 San Diego president and GM. “It allows for growth and the tools needed to provide the best local news coverage that our community expects and deserves.”

TV, Radio Sponsoring Fireworks at Poinsettia Bowl

The 2015 San Diego County Credit Union Poinsettia Bowl on Wednesday, Dec. 23 will feature a 1:30 p.m. afternoon kickoff followed by a post-game fireworks show dubbed “Stadium Spectacular 2015.” Sponsoring the fireworks will be XETV-TV/San Diego 6 The CW, as well as CBS Radio’s KyXy 96.5-FM and KEGY Energy 103.7-FM.

Officials with the San Diego Bowl Game Association, the non-profit entity that produces the game, say the fireworks will be a first-of-its-kind pyrotechnics display never before seen in North America. “What SDCCU Poinsettia Bowl fans will see will be bigger, more powerful and more creative than any show they have ever seen,” said James Souza of Pyro Spectaculars, the fireworks show’s producer.

Now in its 11th year, it will be the college bowl game’s first-ever afternoon start. The Boise State University Broncos will play the Northern Illinois University Huskies. The game will be nationally televised on ESPN-TV.

The Mighty 1090 Invites Listeners to ‘Clean Your Drawers’

XPRS-AM The Mighty 1090, operated by San Diego-based Broadcast Company of the Americas (BCA), will host its sixth annual “Clean Your Drawers” event from 6 a.m. to 9 p.m., Thursday and Friday, Dec. 17 and 18, at Slater’s 50/50 restaurant at Liberty Station, 2750 Dewey Road, San Diego. Donations of new or gently used clothing will benefit the Alpha Project, a nonprofit that assists the homeless.

“What began as a sock drive has grown into an annual community event presented by The Mighty 1090 to help San Diego’s homeless during the holidays,” said Mike Shepard, BCA programming-operations manager. In 2014, the station said about 500 pounds of clothing was collected, including socks, underwear and jackets.

In addition to clothing donations, this week’s two-day event will include a free e-waste recycling collection. Listeners can dispose of electronic waste (e-waste), including TVs, PC systems, laptops, printers, toner cartridges, hard drives, monitors, keyboards, mice, PDAs, networking equipment, mother board systems, landline and cellular phones, power supplies, copies, scanners, fax machines, stereos, home entertainment systems and VCR, VCD and DVD players. Proceed from the unwanted electronics will benefit C2SDK, a nonprofit also known as Computers 2 SD Kids.

Also, the radio station will gather signatures from registered voters to place a stadium initiative on the June 2016 ballot.

MJE Marketing Announces New Employees, Promotions

San Diego-based MJE Marketing, now in its 21st year, has named James McIntosh as director of public affairs and communications and Jason Williams as traffic and production manager.

Previously with the Seattle office of Edelman, a global PR firm, McIntosh has public relations and strategic communication experience in the health care, education, business and nonprofit industries. Among his previous initiatives: Tesoro’s Clean Products Upgrade Project in Anacortes, Wash.; a municipal jail planning project in Northeast King County, Wash.; Global to Local in SeaTac and Tukwila, Wash.; The Museum of Flight’s effort to secure one of the retiring NASA space shuttles.

Williams, previously with the Carlsbad office of Legend 3D, a special effects firm, has 15 years of experience in managing production for print, digital and motion graphics companies. He specializes in workflow improvements and implementing software and programs designed to increase productivity and creativity.

Also, the agency announced two promotions, including Amber Lingle from marketing manager to director of marketing and engagement and Aaron Ishaeik from senior art director to creative director. Lingle joined MJE in 2013 and Ishaeik in 2006.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.

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