Sam Bass of KyXy 96.5 FM. Photo courtesy of the radio station
Sam Bass of KyXy 96.5 FM. Photo courtesy of the radio station

By Rick Griffin

For the 37th consecutive holiday season, CBS Radio’s KyXy 96.5 FM has changed its format to continuous holiday music. And, Sam Bass has survived every one of them.

Since Bass began his on-air shifts at the station in March 1978, during the weeks leading up to Dec. 25, the station has switched to playing only Christmas favorites.

“I enjoy it for a few days, but the closer it gets to Christmas, the more eager I am to return to our regular format,” joked Bass.

Meanwhile, KFMB Jack 100.7 Jack FM has temporarily changed its moniker to “Jack Frost” and its programming to Christmas music. The exception is the “Dave, Shelly and Chainsaw” show, 6 to 10 a.m. weekdays, which will follow its regular programming.

Magic 92.5 Hosting ‘Wish-a-Thon’ on Wednesday

Mark and Kristi Jagger, hosts of “Jagger & Kristi in the Morning” heard on XHRM Magic 92.5 FM, will anchor the “Jagger & Kristi’s Christmas Wish-a-Thon,” along with producer Sammy Jo and the Magic 92.5 air staff, from 5 a.m. to 7 p.m. on Wednesday, Dec. 2.

Listeners will be encouraged during the 14 hours to make tax-deductible donations to the Magic 92.5 Foundation with all proceeds benefiting San Diego families who have been nominated by listeners to receive a “Christmas Wish” this holiday season. Notes from listeners will be read on the air often to the surprise of recipients since self-nominations are not accepted.

Donations can be made at or in person at three retail locations featuring station personalities, including Xavier the X-Man at Terra Nova Plaza in Chula Vista, Gene Knight at Westfield North County in Escondido and Randy Williams (aka R-Dub) at Westfield Mission Valley in San Diego.

In 2014, more than $17,000 was raised and 24 local families received a Christmas gift following the station’s inaugural Christmas Wish-A-Thon promotion.

Mark and Kristi are one of the few married morning radio teams in the country. The two met when paired for an afternoon show in San Diego in 1996. They were married in 1997 and moved to morning drive shifts in 2001. In August 2005, the pair joined Magic 92.5.

Magic 92.5 is operated by Local Media San Diego LLC, a San Diego-based broadcasting company backed by Thoma Bravo LLC.

Southwest Strategies Adds Two New Team Members

Public affairs firm Southwest Strategies recently hired two new employees, including Robert Iezza as senior account executive and Dariel Walker as account executive.

Iezza was previously at Englander Knabe & Allen, a Los Angeles-based lobbying and public affairs firm. He worked on several referendum victories and with clients in the hospitality, transportation, energy, and gas and petroleum industries. He earned a bachelor’s degree in political science from the University of California San Diego.

Walker was previously at SANDAG where she coordinated communications programs for regional highway, transit and bike projects. She graduated magna cum laude from San Diego State University with a bachelor’s degree in journalism.

Nuffer, Smith, Tucker Promotes Two Staffers

Nuffer, Smith, Tucker, a San Diego-based public relations firm, recently promoted Price Adams to vice president and Katie Nieri to senior account executive.

Adams, who joined the firm in 2005, will continue to lead NST’s efforts in consumer and nonprofit sectors while focusing on new business development. Her accounts have included San Diego County McDonald’s restaurants, Ronald McDonald House Charities of San Diego and the San Diego Regional Chamber of Commerce.

Nieri, drawing on six years of experience at NST, has led the agency’s agri-food practice, including statewide media outreach campaigns for the Citrus Pest & Disease Prevention Program.

Rick Griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.