Customers shopping and dining at the largest retail center in the Del Mar and Carmel Valley area can avoid parking hassles with free rides from Uber.
Del Mar Highlands Town Center will pay for customers’ travel to and from the center, up to $25 each way. The promotion is available to anyone with an active Uber account.
The offer comes as the center prepares to add a new parking structure and 90,000 square feet of new retail space.
“We are thrilled to provide this innovative Uber service to our customers and tenants,” said Elizabeth Schreiber, vice president of operations and development for Donahue Schriber. “We understand the frustration that often comes with finding a parking space during our busiest hours, and we are committed to doing everything possible to make our customers’ visits to the center as enjoyable as possible.”
This promotion marks only the second time a U.S. shopping center has joined with Uber to pay the cost of customers’ travel for an extended period.
“We commend Del Mar Highlands Town Center for recognizing the seamless experience we provide our riders and the unique benefits our service offers in helping to offset other factors, be it rush-hour traffic or parking constraints,” said Chris Ballard, general manager of Uber San Diego.
The shopping center is across El Camino Real from the site of the controversial One Paseo development, which is being redesigned under an agreement between developers of both projects and community leaders.
