Babe Ruth the ballplayer inspired the naming and success of the Baby Ruth candy bar. Could a UC San Diego biochemist give a similar bump to a “vitamin mint”?
VimVida Vitamin Mints have been renamed to celebrate and honor the late Dr. Sheldon Saul Hendler, the company said this month.
Hendler invented the vitamin mint.
Ross Hendler, his son and managing director of the La Jolla-based company, decided to change the name to honor his father after his death in 2012.
The elder Hendler was a well-known UCSD doctor of medicine, founding editor in chief of the International Journal of Medicinal Food, author of the “PDR for Nutritional Supplements,” the Doctor’s Vitamin and Mineral Encyclopedia, the “Complete Guide to Anti-Aging Nutrients” and the “Oxygen Breakthrough – 30 Days to and Illness Free Life.”
His company said Hendler’s vision was to “create a breath mint that would not only provide fresh breath and a wonderful taste, but also satisfy the daily nutritional requirements needed for optimal health and wellness.”
“The legacy continues and in honor of the great inventor, his son has renamed the mint so that his memory will never fade,” the company said. “It is his son’s greatest hope that the world will now be able to enjoy Dr. Hendler’s Vitamin Mints. VimVida is currently developing Dr. Hendler’s Vitamin Mints in a variety of flavors.”
