A University of San Diego student who has already launched one watch company is raising funds on Kickstarter for a second.

Nathan Resnick’s new Azula brand watches are made with a fabric background, with each timepiece unique because of different cuts of the fabric.

“Most watch faces are printed with ink. After looking for ways to stand out, I came up with the idea to put fabric on a watch face,” Resnick said.

“People said it couldn’t be done — they said the fabric was too thick and impossible to stick. After countless attempts playing with different fabrics and adhesive materials, we’ve found the perfect formula.”

The new company plans to give back to children in need across the world.

Resnick’s other company is Yes Man Watches, which is already in production and selling online.

Chris Jennewein

Chris Jennewein is Editor & Publisher of Times of San Diego.