A San Diego inventor’s “Undress,” a garment that allows women to effortlessly change workout clothes, has raised more than $600,000 on Kickstarter and a spot on national TV.
The product won the Fashion Face-Off challenge during Good Morning America’s ‘Shark Tank Your Life’ last Friday.
Inventor Dennis Caco developed a unique fashion system that has the appearance of an ordinary dress, but is designed with special features that allow women to change clothes, even out of a sports bra, anywhere at anytime.
“Working in active sports myself, I’ve seen that one of the hardest things for women about working out isn’t the workout itself. It’s changing out of their sweaty clothes afterward,” Caco said.
“Even as a guy, I see and feel the discomfort that women have to go through when they try to sneak in their cars to change or try to inconspicuously change under a towel,” he added.
April Estrada, co-founder of The Undress Inc., the company created to market the product, is a runner who was frustrated by “how difficult and uncomfortable it was to change out of my clothes, especially my sports bra, immediately after a run.”
The Undress is designed with two “side access” openings, a “slip under” front panel, drawstring, front inner lining, and other special features that make the transition of changing without being exposed possible.