The San Diego Regional Chamber of Commerce on Thursday unveiled a new logo and announced an initiative to make San Diego the most business-friendly region in California.
Chamber President and CEO Jerry Sanders said the new initiative came from the central finding of a new survey that San Diego businesses want the organization fight for pro-business policies and candidates.
“San Diego and California as a whole have faced significant challenges that have made it a difficult place for businesses to thrive, and the political landscape has been at the center of these challenges,” said Sanders, a former mayor of San Diego.
“Armed with the results from the survey and combined with feedback we have heard anecdotally from our members and non-members alike, we vow to take off the gloves and fight to ensure the region remains an ideal place to do business.”
The chamber said it plans to use its political connections and those of its nearly 3,000 member companies with more than 400,000 employees to fight for policies and candidates that support business growth and the job creation.
“Whether it’s using our political clout to fight for fair policies, collaborating with varied business organizations toward a common goal or creating opportunities for our members to connect with one another, we will continue to evolve to meet the business community’s needs,” said Jerry Rebel, chairman of the chamber’s board of directors and executive vice president and chief financial officer of Jack in the Box.
The 145-year-old organization also unveiled a new logo and tagline that captures the chamber’s commitment to the region: “Driving San Diego Business.”
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