Examples of Country Rebel Clothing Co.'s styles.
Examples of Country Rebel Clothing Co.’s styles.

San Diego brothers Kevin and Darin Blue have launched an online clothing brand aimed at country music fans nationwide with a mission to “spread the country lifestyle and rebel spirit that makes this the greatest nation in the world.”

Country Rebel Clothing Co., launched in San Diego in June, sells a unique range of t-shirts for both men and women, with designs embodying the rebel spirit with slogans like “Rise Against Conformity” and “Live For The Moment.”

The brothers, originally from Spring Valley, operate out of offices in the Gaslamp district and plan to print their shirts locally.

Kevin Blue said the business is “gaining traction fast” and has plans to expand offerings with a variety of in-demand country clothing items and accessories.

Kevin, left, and Darin Blue with friends at a country music event.
Kevin, left, and Darin Blue with friends at a country music event.

“Our biggest challenge will be making sure we don’t lose sight of our core vision as we grow. Our focus from the very beginning has been our unique and fresh approach to the country apparel market,” he said.

Driven by their love of country music, country festivals, and what they consider country-lifestyle values, the brothers say there is a major opportunity to provide modern country music fans with a new style of clothing.

“Fans rule the country scene and are craving something new that revives the country spirit — an era of rebellious youth, with strong voices, who are ready to be heard and express themselves” the company said in a recent press release.

Chris Jennewein is Editor & Publisher of Times of San Diego.