San Diego skyline rises behind San Diego International Airport. Photo courtesy of San Diego County Regional Airport Authority

A new survey of 18- to 34-year-olds living in border states finds that San Diego is the second best place for their generation to live.

Havas PR North America, the U.S. unit of a French public relations company, surveyed 800 Millennials in Arizona, California, New Mexico and Texas, on such areas as family, food and work. Respondents ranked San Diego second after San Antonio among the “best places for their generation” to live.

An American celebration with Hispanic themes. Photo courtesy Havas PR

“The highest-ranked cities have three commonalities: They are ethnic, affordable and youthful, including college towns as one anchor,” said Marian Salzman, CEO of Havas PR North America.

“Our queries were open-ended, by the way, so it’s not as if we supplied our list and asked them to prioritize their ‘where.’ We all need to be keeping an eye on these cities as we think about where the next generation will flourish,” Salzman said.

Texas boasts four cities, and California three on the top 10 list. Here’s the list in its entirety:

1. San Antonio
2. San Diego
3. Los Angeles
4. Phoenix
5. Austin
6. Albuquerque
7. Dallas–Ft. Worth
8. Houston
9. San Francisco
10. Tucson

In addition, the agency discovered that staying close to family is important to many respondents — and that they will never leave the Southwest. This is especially true for Hispanics (51 percent versus 44 percent of non-Hispanics).

The study, “Mi Casa en Los Estados Unidos: Millennials of the Border States,” documents the increasing influence of Hispanic-Americans on every aspect of American life. Already the largest racial/ethnic group in the U.S. after Caucasian, Hispanics are forecast to become the majority in 25 years.

Show comments