San Diego-based ResMed, a maker of products for treating sleep disorder, marked 25 years in business Monday by revamping its website and introducing a new company logo with the tagline, “Changing lives with every breath.”
ResMed’s new logo includes a “pulse” curve that shifts in color from bright blue to rich red, symbolizing the transition that deoxygenated blood makes to oxygenated blood with every breath, and every beat of the heart.
“Our purpose is to improve the lives of patients who use our solutions to treat sleep-disordered breathing, COPD, and other chronic diseases,” said ResMed CEO Mick Farrell. “Throughout our 25-year history we’ve worked closely with medical communities to achieve that objective and demonstrate the clinical as well as economic benefits of our solutions.
“Worldwide shifts in healthcare dynamics have opened up important opportunities to further impact the well-being of millions of undiagnosed patients,” Farrell said. “Our new brand speaks clearly to our partners—from physicians, to homecare providers, to patients—that ResMed is the industry leader because we are steadfastly focused on changing lives with every breath.”
The transition to the new brand starts with ResMed’s U.S. operations, and will roll out globally throughout the year. A key element will be a refreshed and user-friendly company website—ResMed.com—designed to help consumers more easily find information about better breathing.
ResMed manufactures medical equipment for treating, diagnosing, and managing sleep-disordered breathing, COPD, and other chronic diseases.
— From a ResMed press release
