TORREY PINES – The 2026 Farmers Insurance Open marks the end of an era.
The PGA Tour announced on Jan. 9 that after a 16-year run, this is the final year with Farmers as the event’s title sponsor, meaning it’s the last time the event will be played under its current name.
Farmers Insurance has sponsored the event since 2010, making it the second-longest lasting naming rights deal in the event’s history, after Buick’s 18-year stint from 1992-2009, when it was known as the Buick Invitational.
But while the event’s name after this year is still to be determined, the event itself is still full steam ahead, and takes place Jan. 29 through Feb. 1.
Rounds 1-2 are full-field days, and fans are guaranteed to see the entire field of players compete on Torrey Pines Golf Course’s north and south courses before the cut is made.
The tournament’s championship days (rounds 3-4) take place entirely on the south course on Jan. 31 and Feb. 1.
This is the 73rd year that a PGA Tour event has been held in San Diego, beginning with the San Diego Open in 1952. The 2026 tournament also marks the 59th time the event has been held at Torrey Pines.
The tournament’s chief executive officer, Marty Gorsich, who is also the CEO of the Century Club of San Diego — the nonprofit that serves as the host organization for the tournament — said what makes the Open so unique among local events is its global reach.
“It’s also the only event we have in town that’s on national television, and it’s internationally broadcast on an annual basis,” he said. “So you think about things like the Padres and others, those are not (always) on national TV.”
The fact that it’s broadcast globally is a boon for San Diego’s tourism industry, he said.
“We are putting on a show that’s broadcast all over the world at a time of the year when a lot of people are dealing with rough weather, and we’re showing off these beautiful shots of the ocean and the sun being out and everything, and it really makes people aspire to come out here and experience San Diego.
“This is more than just a golf tournament,” he added. “People come out here for hours and hours – even if they don’t understand golf – because it represents what San Diego is. Whether or not they’ve ever watched golf or are golf fans, they can still come out here and have a great experience.”
The field of players for this year’s event won’t be finalized until after Jan. 23, which is the cutoff date for signups, but one confirmed participant is last year’s winner, PGA top-15-ranked Harris English, who’ll attempt to defend his title.
Another big-name golfer intending to play is five-time major champion Brooks Koepka, who’ll be making his PGA return after nearly four years competing in the rival LIV Golf League. Kopeka was reinstated by the PGA Tour on Jan. 12.
Other players who have committed to playing include top 20-ranked golfers Ludvig Aberg and Justin Rose, as well as San Diego natives Charley Hoffman and Michael Kim.
Tickets range from $75 to $450. An up-to-the-minute list of player commitments can be found here.
