With the Big Game this weekend, Frito-Lay wants to help fans flash their passion for their favorite snacks, Super Bowl-style.
Its portfolio of iconic brands is debuting a one-of-a-kind collection of five Super Bowl-inspired rings that each tout one legendary snack: Cheetos, Doritos, Lay’s, Ruffles, and Tostitos.
Made with real gold and crafted by Jostens, creator of 36 actual Super Bowl rings, the Frito-Lay rings, valued at $12,700 each, are set to be the most coveted prize for snack fans this season – and Frito-Lay is giving them away to five lucky fans through Sunday.
After all, snacks are one of the most important parts of the Super Bowl. According to Frito-Lay’s latest Snack Index, nearly half of the respondents (49%) think running out of snacks is as worse than their team losing the Super Bowl!
Here’s how fans can enter for a chance to get their hands on their favorite “team” ring:
· Enter on Twitter through Feb. 12
· Follow the brand whose ring they want to win and reply to that brand’s sweepstakes tweet using #SuperBowlLVIISnackRings and #Entry:
o @ChesterCheetah (Cheetos)
o @Doritos
o @LAYS
o @RUFFLES
· Official rules and more information can be found at FritoLay.com/SuperBowlLVIISnackRings
Fans in Phoenix for Super Bowl LVII can preview the Frito-Lay Super Bowl rings at the portfolio’s Route 57 fan experience. Happening Feb. 9-12 (1098 North 2nd Street, Phoenix), this four-day event is inspired by the historic Route 66 where Frito-Lay will bring the nostalgia of a classic road trip to life with its spin on roadside attractions.
Fans can stop at the Cheetos Motel Touchdown Catch to receive a pass from an NFL quarterback, challenge a football pro at the Doritos arcade, pose in front of the World’s Largest PopCorner, watch Q&A style interviews with NFL stars, take part in fun challenges and more.
