Good morning, San Diego ☀️

Here’s what we have for you today:

Brooke Binkowski

News editor


Top story

How La Mesa became the ‘Amsterdam of San Diego’

Our top story today is a fun one — how La Mesa (of all places), one of the towns I consider my home, became known as “the Amsterdam of San Diego.”

When I was young and roaming around the hills of East County, my friends and I would talk about Amsterdam after Holland decriminalized marijuana consumption in the same hushed and reverent tones that previous generations might have used to describe religious conversions, or eclipses.

“Maybe La Mesa will be the next Amsterdam,” somebody would inevitably quip, and we would all laugh at the idea that our stodgy, square, slightly run-down town would ever make it that far.

Well, the times they sure do change, and a few decades have indeed turned La Mesa into the Amsterdam of the county, a destination for marijuana lovers, whether recreational or medical, from all over. Teenaged me wouldn’t have believed it.

Our Drew Sitton takes an in-depth look into the relationship that La Mesa has with its cannabis dispensaries. What’s keeping them popular, ten years after Measure U legalized weed in 2016?

For one thing, dispensaries play well with the community and enjoy zoning leeway that they might not have in other cities within the county, creating a give-and-take relationship that has worked to the benefit of the entire city.

Read on to find out more about the secrets behind La Mesa’s budding — but mellow — success.


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What else we’re reading

🐶 Sick of Comic-Con? Check out PAWmicon. (KPBS)

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