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Today’s newsletter is presented by Inn at Sunset Cliffs.
Good morning, San Diego.
Outreach is great. If you’re reaching everyone.
That, granted, is hard to do when you have an operation as vast as the Metropolitan Transit System, which keeps buses and trolleys running through a large swath of San Diego County.
MTS, rocked by projected budget shortfalls, is trying to figure out a balance between raising fares and reducing service to get out of the red. If there is a sweet spot possible in such a quandary, officials would like to hit it, and they want riders to weigh in.
But in jumping on the trolley this week, our Alejandro Maciel found that riders he spoke to didn’t know about a workshop that night that was intended to serve them as Spanish speakers. It’s a particularly important effort because almost half of MTS ridership speaks mostly Spanish.
We’d like, by the way, to welcome Alejandro. He’s the newest member of the Times of San Diego team, and there will be an added dimension to his coverage. His story can be found here in English and here in Spanish, and that will continue to be the case as he covers the South Bay and key issues in San Diego.
Turning to sports – this is a good time of year for local fans. San Diego State is pushing toward March Madness, the Padres are back in action in spring training, and now San Diego FC is part of the scene.
The club, after embarking on a thrilling playoff run in its debut season, returned Saturday for its second campaign. SDFC put on a show for the match – and in the community too. We have both stories.
Thoughts? Opinions? Share them with us at news@timesofsandiego.com.
Today’s top story
Raise fares or cut service: MTS budget woes force bad options on riders who rely on transit
By Alejandro Maciel • Times of San Diego
MTS officials are hosting workshops to confront harsh choices given their budget deficit. Riders who need transit don’t have great options.
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6 stories to start your day
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Today’s opinion column
Opinion: Why American cities must invest in the creative economy
Cities that make creativity central to their economic and civic strategies reap far more than cultural prestige — they gain global competitiveness.
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