SAN DIEGO – Make-A-Wish San Diego is diving into 2026 with its inaugural Polar Plunge on Saturday, Jan. 10, from 9 a.m. to noon at the Catamaran Resort Hotel in Mission Bay.
This family-friendly event invites participants to be “Freezin’ for a Reason” and to help grant life-changing wishes for local children battling critical illnesses.
“Every splash brings hope to a child dealing with illness,” said Suzanne Husby, chief executive officer of Make-A-Wish San Diego. “It’s a great way to start the year — surrounded by community and supporting wishes for local kids facing unimaginable challenges.”
More than 400 participants are expected to plunge into Mission Bay to raise awareness and funds for the organization. Registration is $100 for adults and $25 for kids 6-16, which includes a personalized online fundraising page and toolkit to help participants make an even bigger impact.
Participants can register individually or form teams at polarplungesd.org.
After the plunge, there will be an Après-Plunge Celebration, featuring hot cocoa, treats, and a bar for adult participants. Participants who raise funds will earn prizes. For questions, contact cedwards@sandiego.wish.org.
