A new sign was lit Monday in Kearny Mesa to celebrate the Convoy District’s rich cultural history, with Mayor Todd Gloria, City Councilmember Kent Lee, former Councilmember Chris Cate, and several community leaders in attendance.
The 30-feet high sign marks the neighborhood as a distinct cultural location, similar to North Park, Hillcrest and Little Italy.
Once just a group of family businesses, the Convoy District has blossomed into a renowned hub of culinary, economic and cultural activity.
“This gateway sign for the Convoy District is not only a symbol of community identity and pride, but also represents the city’s desire to officially recognize and properly promote this vibrant and distinctive cultural district,” Gloria said.
The sign is part of a broader, multi-year effort to revitalize the district, which was designated as a Pan-Asian Cultural District in 2020 alongside an update to the Kearny Mesa Community Plan.
“We’re proud that Convoy now has a neighborhood sign, joining the ranks of San Diego’s unique and celebrated communities as we continue to grow and develop,” said Asian Business Association San Diego President and CEO Jason Paguio.
