(Image courtesy Rick Griffin/MarketInk)
San Diego-based InnoVision Marketing Group, a full-service marketing agency, reports that it created a 30-second TV commercial that was produced entirely with artificial intelligence technology for the 2026 Super Bowl telecast.
The 30-second spot aired on KNSD-TV, San Diego’s NBC affiliate, on Sunday Feb. 8 during the Super Bowl pre-game broadcast. NBC televised this year’s Super Bowl game.
Directed by IMG and produced fully in-house by sister company Pretzel Logic Productions, InnoVision said the commercial strategically connects Valley View Casino & Hotel, IMG’s client, with San Diego’s most iconic landmarks, including the Coronado Bridge, San Diego Zoo and the region’s scenic coastline.
The commercial follows a football as it is passed through San Diego’s most recognizable locations before ultimately landing at Valley View Casino.
“The result is a visually striking narrative that reflects both the speed and creative range AI now enables when paired with strong strategic direction,” said IMG in a statement.
“The reaction after the commercial aired was tremendous,” Ric Militi, InnoVision chief executive officer and executive creative director told Times of San Diego. “We received messages from clients, industry peers and friends across the market who all said the same thing — the spot stood out. Seeing how thrilled the Valley View team was with the final result made it even more meaningful.”
“Seeing our brand represented just prior to the Big Game kickoff was a dream come true and a very proud moment for our entire team,” said Bruce Howard, general manager of Valley View Casino & Hotel. “Our commercial perfectly captured the spirit of San Diego and Valley View Casino & Hotel as a place that truly belongs to this wonderful community.
“Our team was honored to be showcased in such a thoughtful, fun, strategic way. InnoVision’s creativity, vision and ability to bring our story to life during these amazing past 14 years continues to be a driving force of our success.”
“Every detail you see in this commercial was produced through the hands-on execution of our extraordinarily talented team,” said Evan Klein, director of post-production at Pretzel Logic Productions. “Our insight, strategy and collaboration guided every frame, and we’re incredibly proud of the result.”
“While AI removed the traditional barriers of time and cost, trust removed all the others,” said Militi. “Valley View gave us the confidence and support to move fast, think differently and create something that simply wouldn’t have been possible without both innovation and belief in our team.”
InnoVision told Times of San Diego in a statement that it would be difficult to estimate the savings in time and money between an AI-generated TV commercial and a TV spot created by computer-generated imagery.
“Creating this commercial through traditional production methods would require far more than extensive CGI work,” the statement said. “The process would involve months of planning and coordination, from securing permits to film at the iconic San Diego landmarks to conducting a full talent search and managing complex preproduction logistics.
“By using AI technologies, we were able to dramatically streamline what would otherwise be a large-scale, resource-intensive production that would have taken approximately eight months to complete. Tasks that traditionally require multiple teams, lengthy timelines and significant budgets were condensed into a much more efficient creative workflow while still achieving the same ambitious visual narratives you wouldn’t be able to achieve with CGI.”
IMG is known for producing all client work in-house. The agency’s services include branding, creative design, media buying, digital advertising, web development and SEO, public relations, digital content, social media and reputation management, influencer marketing, video production and talent representation. IMG was founded in 2012, and Pretzel Logic Productions was founded in 2015.
Canadian Consulate recognizes Grant Wright of (W)right On
Grant Wright, chief executive officer of (W)right On Communications, a San Diego-based public relations firm, has been named to serve as one of Canada’s Global Executives. The designation was awarded by the Consulate General of Canada in Los Angeles in recognition of Wright’s professional achievements and commitment to serving as a strategic advisor to Canadian companies in the United States.
Canada’s Global Executives is a network of accomplished business leaders and friends of Canada who advise Canada’s Trade Commissioner and mentor promising Canadian companies expanding internationally.
According to WOC, Global Executives are not employees or contractors of the Canadian government, and they are not compensated for their participation. The designation recognizes both business accomplishments and a willingness to give back by supporting Canadian commercial success abroad.
“I’m honored to support Canadian companies investing in U.S. growth for the benefit of American communities and the broader business climate,” said Wright. “As a Canadian MBA who has worked on both sides of the border, I’ve seen how important local insight and strategic stakeholder alignment are to successful market entry.”
A WOC statement said Wright maintains strong ties to Canada through longstanding professional and personal relationships as an alumnus of the DeGroote School of Business at McMaster University. He is engaged in civic and cross-border initiatives in Southern California, including culture, travel and sport. He will be participating in welcoming Team Canada to the San Diego region ahead of the 2028 Olympic Games in Los Angeles.
“With economic integration between Canada and the United States under pressure, trusted advisors who understand both countries play an important role,” Wright added. “I look forward to using my experience and helping Canadian companies establish and grow their U.S. presence.”
WOC was founded in 1998 by Julie Wright in her hometown of Vancouver, British Columbia. The agency later expanded to San Diego and opened offices in Los Angeles and North Vancouver, B.C. Current clients represent legal services, transportation, infrastructure, travel and hospitality industries. The agency was recently named to the PR News 2026 Agency Elite Top 120 list. WOC also has been named to Newsweek’s list of America’s Best Public Relations Agencies.
PRSA hosts program with J/PR
The Public Relations Society of America’s San Diego-Imperial Counties chapter will host a morning coffee networking event from 7:45 to 9 a.m., Wednesday, March 11, at the offices of San Diego-based J/PR, previously known as J Public Relations, 2341 Fifth Ave., San Diego. The event is part of PRSA’s “Coffee with a PR Pro” series.
Speakers will include Jamie Lynn O’Grady, founding partner of J/PR, and Kristen Ahrens, vice president. PRSA said O’Grady’s two-fold philosophy is that relationships always come first and PR and social campaigns should speak for themselves. Ahrens, who has worked at J/PR for 14 years, has expertise in launching hotels, strategic ideation with influencer campaigns, creative brand partnership and programming.
Founded in 2005, J/PR operates offices in San Diego, New York City, Los Angeles, Nashville, Denver and Scottsdale, Arizona, as well as in Toronto and London.
More event information can be found here.
