San Diego radio station operator Local Media San Diego has announced that Corey Dylan has joined XHTZ-FM Z90.3 as weekday midday host for the 10 a.m. to 3 p.m. timeslot.
She was previously morning host on San Diego radio station KFBG 100.7 BIG-FM, which LMSD sold late last year to Lotus Communications Corp., based in Los Angeles.
When Dylan was hired by KFBG in January 2021, she was the station’s first on-air talent. For the previous year, the station had played a variety of music without deejays.
Dylan’s extensive radio resume includes mornings and middays on Cumulus Country WKHX in Atlanta, mornings on iHeartMedia’s WMTX 100.7-FM and WFLA-AM in Tampa, mornings on Cox Media Group’s WPOI in Tampa and middays on former CBS Radio Top 40 KBKS-FM and KZOK-FM in Seattle.
She spent 17 years in the Tampa-St. Petersburg, Fla. market working in radio and as an on-air TV host for a syndicated variety show called “Daytime.”
A native of Detroit who grew up in Seattle, Dylan also has worked as a voice-over talent for such brands as Hewlett-Packard, Alessi/Vigo Foods and the Arizona Coyotes of the National Hockey League. She also spent three years selling home-technology products on Home Shopping Network.
“I’m pumped about this exciting new chapter in radio with Local Media San Diego,” Dylan said.
Randy “R Dub” Williams, Z90 host, said, “Corey Dylan is already cooking with fire. Sharp, dynamic, and effortlessly dialed in, every show is a ride through the wild, weird, and wonderful world of pop culture, trending madness and social media mayhem.”
LMSD, led by Gregg Wolfson and Norm McKee, operate two other Mexican-licensed FM radio stations in San Diego, including XHRM-FM Magic 92.5 and XTRA-FM 91X. LMSD also owns Local Media Digital Labs, a locally-focused digital solutions provider, and Local Media San Diego Events for lifestyle event production.
San Diego’s Greenhaus Adds Another Texas Client
Greenhaus, a San Diego creative marketing agency that last year began representing Visit Dallas, a destination marketing organization for the Texas metroplex, has added another Texas-based tourism client.
Greenhaus has been named the integrated agency-of-record for Visit South Padre Island in Texas following a competitive bidding process. The agreement, valid through 2028, calls for Greenhaus to promote the vacation destination in the Southwest and nationally.
“Already renowned as a top-tier vacation destination, we are poised to highlight all the elements that make South Padre Island truly ‘Texas’s Best Beach’ to a wider regional and national audience,” said Greenhaus CEO Paul Whitbeck.
Blake Henry, Visit South Padre Island president and CEO, said in a statement, “Greenhaus has an impressive tourism and hospitality roster. Because of that, paired with the innovative work recently completed for Visit Dallas and other landmark destinations, we were thrilled that they participated in our bid process. Looking forward, we are eager to work collaboratively with the team to share the unique and special attributes that make South Padre Island a great choice for a wide audience.”
According to Greenhaus, its campaign for South Padre Island will include overall brand strategy and creative services related to the design and production of all marketing and advertising materials. Also included will be photography and videography, media buying, planning and placement, partnership activations, meetings and groups outreach and analytics.
The account will be managed out of Greenhaus’ Dallas office and Dallas-based strategic partners KJB Collective and Coulter Group will handle social media and public relations, respectively.
Greenhaus’ other tourism-related clients include Visit Oceanside, Visit Temecula Valley, Visit Anaheim and City of Anaheim, Visit Newport Beach, Visit Santa Barbara, Visit Buena Park, Mountainside at Northstar at Lake Tahoe, Orange County Visitors Association, Kukui’ula (a region in Kauai County, Hawaii) and the Islands of Tahiti.
iHeartMedia Los Angeles Raised $15 Million for Wildfire Relief
Radio station operator iHeartMedia Los Angeles reports its campaign to ask listeners to contribute for those affected by the catastrophic Los Angeles County wildfires has generated more than $15 million in cash and donations of needed supplies.
iHeartMedia, in conjunction with the nonprofit organization Dream Center, which provides support to those affected by homelessness, hunger, and crisis, launched its campaign just hours after the fires began Jan. 7. The campaign has featured more than 8,000 volunteers and more than 80,000 individuals receiving essential supplies, including food, water, diapers and clothing.
iHeart has described the campaign as one of the largest grassroots giving efforts in its history.
“The strength, generosity, and resiliency of our L.A. communities is truly powerful, and the way our broadcast radio listeners have come together to support one another is incredibly humbling,” said Paul Corvino, iHeart L.A. division president.
“While iHeart and the Dream Center were instrumental in connecting those in need with those eager to help, it was the community itself that has been incredibly inspirational and which has been vital in keeping these efforts alive and ensuring that support is still available to those who need it the most when they need it.”
A statement from Matthew Barnett, Dream Center founder, said, “The outpouring of love and generosity we have witnessed in response to this crisis has been nothing short of extraordinary. In times of disaster, it is the strength of our community that shines the brightest, and we are humbled to see so many individuals stepping up to help their neighbors in need.”
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
