By Rick Griffin
KPBS Televison has added three new sub-channels to its programming lineup, increasing its news, lifestyle and children’s programming.
The three new channels are:
- KPBS 2, featuring drama, science, nature, original documentary and news programming from PBS and KPBS, can be viewed at Cox Cable channel 811 and Spectrum channel 1277.
- KPBS Create, offering PBS lifestyle shows on cooking, travel, home improvement, gardening and arts and crafts, is available on Cox Cable channel 816 and Spectrum channel 1275.
- KPBS Kids, airing signature PBS children’s programming to support early learning, can be found on Cox Cable channel 809 and Spectrum channel 1276.
The Cox channels arelive now; the Spectrum channels are scheduled for activation on Feb. 14.
“The addition of KPBS 2, KPBS Create and KPBS Kids means more of what viewers love about KPBS programming,” said Tom Karlo, KPBS general manager. “We are delighted to provide these new channel options and meet the growing demand for trusted and unique content for the entire family.”
Channel 93.3 Names New Nighttime Host
KHTS-FM Channel 93.3, operated by iHeartMedia San Diego, has named Ethan Cole as its new nighttime host, broadcasting weekdays from 7 p.m. to midnight.
For the past two years, Cole has lived in Boston working as an on-air talent and producer of “Matty in the Morning,” heard on iHeartMedia’s WXKS-FM Kiss 108. Cole is an active blogger. His Kiss 108 blog ranked among the top 50 for monthly unique visitors among all iHeartMedia talent nationwide in 2016.
“Ethan will fit right into the Channel 93.3 brand,” said Joe Haze, KHTS-FM program director. “His energy and strong digital presence will help elevate nights to the next level.”
“I grew up in Los Angeles and spent quite a few weekends exploring San Diego,” said Cole. “It’s an amazing city and Channel 93.3 is an amazing station.”
Jeff Anderson Celebrating 30 Years in Advertising
Jeff Anderson has begun his 31st year of operating Jeff Anderson Consulting and AH! Advertising. He launched his business on Feb. 1, 1987. He has served some of his clients, including Miramar Kitchen and Bath, for more than 25 years. His clients have represented a variety of industries, including medical devices, financial, educational, wireless, technology, media, construction and entertainment.
“We have helped clients solve marketing problems with both a left brain and right brain approach, resulting in blending art with science,” said Anderson, a San Diego State University graduate with a bachelor’s degree in marketing and master’s in business administration.
Anderson offers both advertising consulting and market research services. “Supporting clients with a market research expertise sets us apart,” he said. “The research results help us employ the best of both traditional and digital techniques.”
During his career, he also published two luxury lifestyle magazines targeting an upscale audience. He is a member of the Qualitative Research Consultants Association and American Marketing Association. Prior to founding his company, Anderson worked for Young and Rubicam, Home Federal Savings and the KFMB stations.
Health Care Communicators to Discuss Marketing to Gen-X Women
Health Care Communicators of San Diego will host “Marketing to Gen-X Women: Cracking the Code to the Most Influential Consumer Segment,” a program from 11:30 a.m. to 1:30 p.m. Thursday, Feb. 16, at AMN Healthcare, 12400 High Bluff Dr. in Carmel Valley. A presentation from Lauren Gulley and Bethany Farrelly of Anderson Direct & Digital, a local direct marketing agency, will discuss seven key insights from original research of 500 Gen-X women and their point of view on health care issues. While Gen-X people account for 31 percent of the total U.S. income, women make 90 percent of family healthcare decisions and 66 percent of them feel misunderstood by healthcare marketers, statistics show.
Cost to attend the program is $30 for members and $35 for nonmembers, and a portion of the proceeds will be donated to the Ronald McDonald House. More information is available at www.hccsd.org/events. The organization is a professional networking group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
