With two locations in San Diego County and more than 350 around the world —Bowlero Corporation has been rebranded as Lucky Strike Entertainment.
The world’s largest owner and operator of bowling entertainment centers said the rebrand represents the future of the company, which recently acquired the Lucky Strike, Octane Raceway, and Raging Waves brands.
These acquisitions signify the company’s expansion into new entertainment verticals beyond solely bowling and related ventures, including the acquisition of the Professional Bowlers Association back in 2019.
“Lucky Strike Entertainment is the future of our company,” Lucky Strike Entertainment CMO Katie Warner said.
“We want consumers to know that Lucky Strike offers far more than just bowling, our centers are places for arcade lovers to play vintage games, to hang out and enjoy delicious bites and even sip inventive cocktails in our lounge — and the best part is there’s so much more to come from a brand level.”
As part of the rebrand, the top 50 bowling centers within the newly established Lucky Strike Entertainment portfolio will also be renamed to Lucky Strike, including the locations in San Marcos and Chula Vista. This initiative is part of a multi-phase rebranding effort that will begin this month and take place over the next two years.
For more information about Lucky Strike Entertainment, go to luckystrikeent.com.
